UM

2015 Annual: The year that was – September

2015 Annual: Top media account moves

Saatchi & Saatchi says critics of $500,000 Stoner Sloth campaign are not target audience 12

Madeleine McCann family spokesman Clarence Mitchell to headline fourth CommsCon

Pitch Watch: iiNet moves media; 21st Century Fox pitch shortlist; Will Optus drag into new year?; Ikea pitches public relations 1

Johnson & Johnson moves $25m media account from OMD to UM following global pitch

Mindshare takes out MFA Grand Prix while IPG’s global boss Henry Tajer enters Hall of Fame 3

Bush fires given a voice as JWT creative aims to strike fear into nonchalant homeowners

Fairfax tells Best Places to Work organisers to tighten rules after complaints over UM’s win 5

SmoothFM lives the brand with experiential relaxation station in shopping malls 3

UM boss Mat Baxter to move to New York 9

Culture matters: But do BRW and Best Places to Work understand the media industry? 22

Media agency UM named as Australia’s best place to work with fewer than 100 employees 8

Creative Streets: Winners announced for Outdoor Media Association’s Creative Collection competition

Mindshare and UM make up a quarter of the nominations on the shortlist for 2015 MFA Awards 1

UM to retain News Corp’s digital media buying 2

Virgin Mobile calls creative, PR and social pitch, as it emerges the telco’s media is also in play 4

AKQA and Emotive surprise contenders as shortlist for Optus media and creative emerges