A number of commercial tentpole programs have lost metro viewers in 2021 compared with last year. Mumbrella’s Zanda Wilson chats with Pearman Media’s Steve Allen, Magna’s Nick Durrant, Wavemaker’s Sarah Starkey and Nunn Media’s Chris Walton about whether it’s fair to compare 2020’s lockdown ratings with this year, if VOZ will change the game, and whether media agencies even care about overnight ratings.
Media buyers on falling linear ratings and whether VOZ will actually change anything
