ZenithOptimedia

Tourism NT shifts brand messaging to ‘Do the NT’ 1

ZenithOptimedia picks up media strategy and planning for Lactalis Parmalat

Australia’s ad market is ‘uncertain and volatile, return to ‘slight growth’ expected in 2013 2

NAB drops ZO as Mindshare, OMD and MB3 move into three-way shootout 6

ZenithOptimedia’s digital director Leanne Brinkies promoted to Melbourne MD 6

Victorian government retains Mitchells and ZO after year-long review

Hahn gets branded content show on Nine 2

Skinny Cow releases cinema ad 1

Mumbrellacast: ZO’s Ian Perrin | Mike Morrison’s exit | The Fairfax saga | Marketing Aussie films | Bingle 1

ZO hires BMF’s Aaron Michie as chief innovation officer 5

Goodbye Leggy Blonde 4

ZenithOptimedia forecasts Oz ad expenditure to grow by 4-5% this year

ZenithOptimedia launches effectiveness consultancy Ninah

Tourism Australia media review hit by strong Aussie dollar 8

Performics to launch in Australia

All about NAB-bing the right ad space 8

Hertz takes out airport supersites to showcase new car models 4

Global ad spend to see green shoots of recovery in 2010