Tara Ford named among Cannes Lions 2025 jury presidents
The Cannes Lions International Festival of Creativity has revealed the line-up of 2025 jury presidents, including Droga5 ANZ and Accenture Song APAC’s chief creative officer, Tara Ford.
Ahead of its 72nd edition in June, the Cannes Lions jury presidents have been chosen to benchmark excellence across the world’s best creative and effective work.
“We are excited to welcome a diverse and forward-thinking group of leaders who understand the transformative power of creative excellence to drive business growth and impact,” said Simon Cook, CEO of the Lions.
“All experts in their field, their incredible talent, combined with the commitment and leadership they bring to their roles, ensures the highest levels of integrity and rigor in the judging process. We thank them for all that they will bring to the important task ahead of them in June.”
2025 will feature significant updates to the awards, including the renaming of the Social and Influencer Lion to the Social and Creator Lion, to acknowledge the growing role of the creator economy in today’s marketing landscape.
TBWA\Media Arts Lab’s global chief digital officer, Beth Keamy, will serve as jury president for this category, bringing her expertise in digital innovation.
Also changing in 2025 is the Glass: The Lion for Change award, which will be redefined to reflect a more expansive vision for social equity.
The award’s scope will broaden beyond gender to celebrate creative excellence that promotes more equitable representation across a wider range of communities, including disability, race, sexuality, and social inequity.
KR Liu, global head of disability innovation at Google, a celebrated advocate for inclusion and innovation, will play a vital role in championing these transformative creative solutions as the category’s jury president.
Australia’s own Tara Ford, chief creative officer at Droga5 ANZ and Accenture Song APAC, will serve as the jury president for the Brand Experience and Activation category.
“Beyond excited to be named jury president of Brand Experience & Activation at Cannes Lions International Festival of Creativity 2025,” Ford wrote on LinkedIn on Friday morning.
“I hope to see some truly inventive, category busting work. Can’t wait to meet the talented jury and get into setting the global benchmark.”
The jury presidents for the Design Lions and Entertainment Lions for Sport will also be announced shortly.
The jury presidents list for 2025:
Audio & Radio: Xolisa Dyeshana, Chief Creative Officer, Joe Public, Africa and Middle East
Brand Experience & Activation: Tara Ford, Chief Creative Officer, Droga5 ANZ and Accenture Song, APAC
Creative B2B: Wendy Walker, Vice President Marketing ASEAN, Salesforce, ASEAN
Creative Business Transformation: Jane Lin-Baden, CEO APAC, Member of the Global Management Committee, Publicis Groupe
Creative Commerce: Gabriel Schmitt, Global Chief Creative Officer, Grey, Global
Creative Data: Tina Allan, Global Chief Data and Intelligence Officer, FCB, Global
Creative Effectiveness: Andrea Diquez, Global CEO, GUT, Global
Creative Strategy: Pats McDonald, Global Chief Strategy Officer, Dentsu Creative, Global
Digital Craft: Naoki Tanaka, Chief Creative Officer, Dentsu Lab, Dentsu, Global
Direct: Gaëtan du Peloux, President and Chief Creative Officer, Marcel, France
Entertainment Lions: David Rolfe, Global Head of Production, WPP / Hogarth, Global
Entertainment Lions for Gaming: Sue Anderson, Vice President, Creative, Roblox, USA
Entertainment Lions for Music: Seiya Matsumiya, CEO and Co-Founder, Black Cat White Cat Music, Global
Film: Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi, Global
Film Craft: Ali Ali, Co-Founder and Film Director, Good People Films, Egypt
Glass: The Lion for Change: KR Liu, Global Head of Disability Innovation, Google, Global
Health & Wellness: Eric Weisberg, Global Chief Creative Officer, Havas Health Network, Global
Industry Craft: Matthias Spaetgens, Chief Creative Officer, Scholz & Friends, Germany, Austria and Switzerland
Innovation: Courtney Brown Warren, Chief Marketing Officer, Kickstarter, Global
Luxury: Mathilde Delhoume Debreu, Global Brand Officer, LVMH, Global
Media: Dan Clays, CEO, Omnicom Media Group, EMEA
Outdoor: Keka Morelle, Chief Creative Officer LATAM, Ogilvy, LATAM
Pharma: Franklin Williams, EVP, Executive Experience Director, AREA 23, an IPG Health company, USA
PR: Tom Beckman, Global Chief Creative Officer, Weber Shandwick, Global
Print & Publishing: Icaro Doria, President and Chief Creative Officer, DM9, Brazil
Social & Creator: Beth Keamy, Chief Digital Officer, TBWA\Media Arts Lab, Global
Sustainable Development Goals: Josy Paul, Chairperson and Chief Creative Officer, BBDO, India
Dan Wieden Titanium Lions: Judy John, Global Chief Creative Officer, Edelman, Global
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