Tasmania’s most unique events venue launches first-ever ad campaign via Born
Once one of the world’s largest wood chip mills, and now a unique Tasmanian events venue, Spring Bay Mill, has rebranded and unveiled its first-ever advertising campaign, via creative agency Born.
Owned by Wotif’s founder, Graeme Wood, the venue is described as a “place of discovery” where people can break free from routine and “think bigger” – and the rebrand leans into this, asking the audience to look beyond the conventions of life.
Challenging the events category with a fresh perspective on how people come together, the brand story acknowledges the site’s industrial past, and celebrates its natural, coastal surroundings.
