The Inspired Unemployed make Paris Olympics their stage for Swisse, via Created by AMPR

BY Matthew Leong

July 26, 2024 9:59

The Inspired Unemployed make Paris Olympics their stage for Swisse, via Created by AMPR

Vitamin brand Swisse Wellness Australia is bringing the energy of the Olympics to Australian audiences via a new collaborative campaign with comedic duo, The Inspired Unemployed’s Jack Steele and Matt Ford.

Developed with PR agency AMPR’s content and creative division, Created by AMPR, the ‘HERE FOR IT’ campaign leverages Swisse’s official partnership with the Australian Olympic Committee (AOC).

It uses “a strategic digital media mix” and “an earned-first approach”, effectively playing across Instagram and TikTok, crosses on Network Ten’s nightly news program, The Project, and a YouTube series (containing nine parts).

The campaign has been developed to target Millennial and Gen Z audiences, particularly through the use of The Inspired Unemployed’s unapologetically Aussie humour, along with challenges and educational interviews.

Several athletes are expected to appear on the campaign, including popstar-turned-swimmer Cody Simpson, surfer Jack Robinson, breakdancer Rachael Gunn, skateboarder Ruby Trew, boxer Harry Garside, and canoeist Noemie Fox.

“We’re so thrilled to deliver this campaign with creative and production led by the in-house marketing team at Swisse, brought to life alongside AMPR,” enthused Swisse’s director of marketing, Kerrie Wade.

“Partnering with The Inspired Unemployed has been incredibly successful for our brand in targeting younger demographics, we know they’ll bring the enthusiasm needed to amplify Swisse’s Australian Olympic Committee partnership.”

AOC chief executive officer, Matt Carroll, lauded his organisation’s Swisse partnership, citing its engagement methods as something “truly unique”.

“Our partnership with Swisse has created a truly unique way of engaging with Olympic content and exciting new audiences,” Carroll expressed.

“Their blended approach focuses on Olympic sports recently added to the program with a great sense of humour having real appeal to younger audiences across the nation.

“Laughter is great way to inspire young people, connect them with the Olympic spirit and Olympic sports. This connection creates the opportunity to ignite a spark that may deliver our next generation of Olympians.”