‘Trust and value aren’t always mutually exclusive’: Finder reveals Australia’s top-rated retail brands
Finder has revealed the top rated retail brands in Australia after polling over 10,000 Australians across its Customer Satisfaction Awards program.
Working with research partner Dynata, Finder asked Aussies to rate brands across a range of metrics, including customer service, product range, value for money, trustworthiness, and product quality.
The metrics were then weighted to determine the winning brands in four areas per vertical: most loved, most trusted, top value and legendary customer service.
I clicked the ‘full results’ link. It looks like (but is very unclear, TBH) that this is a survey of Customers who had 1) recently purchased products 2) used Finder (I think), or somehow engaged with them.
If this is the case, it’s la skewed sample, and not a representative survey of Aussie consumers.
Home more loved and trusted than Bunnings?
First Choice more than Dan’s?
Pharamacy4Less more than Chem W?