Upfronts season: Why oOh!media’s new Reooh is ‘more than just retail’
In the penultimate Mumbrellacast Upfronts special, oOh!media’s CEO Cathy O’Connor joins host, Calum Jaspan to chat about last week’s Outfront, which unveiled the outdoor company’s new retail media outfit, Reooh. Listen in to hear O’Connor run through the playbook, while also talking about why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.
Last week at its Outfront event, oOh!media told the industry it is expanding into the booming retail media game with its new setup, Reooh, and speaking on this week’s Mumbrellacast Upfronts special, CEO Cathy O’Connor explains why the move was an easy one.
“Reooh has been set up as a service to brands and partners that are looking for an easy way and a turnkey way to set up their own digital out-of-home screen network.”
O’Connor says the move is really broader than retail though, its about any brand that has a physical presence.
