Want better ROI on your Retail OOH? Buy quality first
Retail OOH is a challenging landscape to navigate. With screens and buying options varying enormously, this can be frustrating. But what if there was a way to standardise and prioritise quality first? Geoff Cochrane, National sales director at VMO writes about why quality in Out-Of-Home (OOH) counts.
We all know the old adage; you get what you pay for. You pay for the best tickets so you can afford to see your favourite gig; in exchange you get the greatest comfort and visibility for the event. You pay for first-class tickets and you get an experience like no other.
The quality of your seat counts. Especially so when you travel, for sporting events and entertainment. We want the best quality experience for the budget we are willing to spend.
Retail OOH should be no exception.
At VMO we are building the outdoor network of the future. A 100% digital outdoor advertising network, purposefully built for maximum audience attention across retail, health club, petro-convenience & office tower environments.
