‘We are not going to sell out’: Are Media heads stress importance of quality journalism

Trusted content brands matter now more than ever, and while Are Media plans to expand its content commerce business, the publisher’s chief executive officer, Jane Huxley, and director of sales, Andrew Cook, have stressed the importance of also maintaining quality journalism.

At its annual Ignite event last week, Are Media – which publishes leading titles including The Australian Women’s Weekly, ELLE, marie claire, and Gourmet Traveller, among others – unveiled a suite of new initiatives to expand on its content commerce offering.

Driven by the audience’s trust in Are Media’s brands, and the connections they have built over the years, the publisher will launch promo codes ahead of the Black Friday/Cyber Monday and Christmas shopping periods, and plans to add live and dynamic pricing on products mentioned in editorial. It will also launch social shopping executions for shopping events, and will expand email marketing during peak sale events.