‘We’re bringing human connections back to life’: Melbourne start-up unveils tech to reshape customer loyalty
Marketing solutions platform Tonza Deals is reshaping how businesses engage with and retain their customers, with new proprietary QR technology.
The Melbourne-based start-up – founded by marketing and tech talents Tim Parry-Jones and Benjamin Taini – works to offer businesses innovative, customisable dashboards that combine QR software with loyalty, tracking, and retargeting capabilities.
In turn, businesses are provided full transparency over customer interactions, both new and existing.
“We created Tonza Deals to bridge two crucial worlds – smart business insights and genuine customer connections,” said Parry-Jones.
“For brick-and-mortar businesses, this means turning everyday interactions into meaningful relationships that grow your business. We make it simple to understand your customers and build lasting loyalty.”
“Every spinner’s a winner, so a little spark of joy is a sure thing for your customers,” he continued.
“The experience starts online but ends face-to-face. We’re growing a brick and mortar business and bringing human connections back to life.”
Across three main capabilities – loyalty programs; tracking and retargeting; and customisation – the platform’s proprietary QR technology is described to seamlessly integrate into any business.
So far, the platform has worked closely with clients in the hospitality industry, including Kahan Group – owner of Amphora, George on Collins, and Friends of Fire.
“Partnering with Tonza Deals has been a game-changer for Friends of Fire,” said Dave Kerr-Burrows, strategy and partnerships manager at Kahan Group.
“As a new venue focused on driving exposure and experience, we’ve seen significant benefits that go beyond just foot traffic.
“Across five major events we have averaged 2,000 scans per event and captured 1,826 emails, with 790 verified ‘spinners’. This growth is like a bullet train and far outweighs our organic email subscription rates, giving us a robust database to drive our future marketing efforts,” he added.
Other hospitality clients have also had huge success from the platform, engaging over 16,000 customers over a five-week period, with a 56% engagement rate.
Meanwhile, vendors at the Royal Melbourne Show experienced a 42.63% increase in online ticket sales and a 100% year-on-year increase in package sales.
“Innovation is at the heart of what we do,” Parry-Jones continued.
“From AI-powered marketing solutions to strategic partnerships, we’re helping build a network of thriving local businesses that are equipped to compete in a digital-first economy in a way that is non-imposing to everyday customers.”
Related Content
SUBSCRIBE
Sign up to our free daily update to get the latest in media and marketing.
