‘We’re thrilled to expand the relationship’: We Are Social named social agency of record via Volkswagen Group Australia

We Are Social and the Australian arm of German automotive manufacturer, Volkswagen Group, has strengthened their relationship with new brands being added to the portfolio, wrapping up a pitch process.

The move will see We Are Social responsible for leading the execution and social strategy of four brands: Volkswagen Commercial Vehicles, Škoda, CUPRA and Audi.

The development also sits atop the agency’s five-year working relationship with Audi, as it helped the brand deliver several campaigns over the years, such as 2020’s ‘Plates Worth The Passage’ platform and 2022’s ‘#FutureIsAnAttitude’ platform.