‘We’ve got a completely different playbook now’: Hardhat boss on agency cheat codes
Late last year, indie agency Hardhat announced its ‘Cheat Codes for Challenger Brands’ – but why make them, what are they and how can brands use them to accelerate growth? Dan Monheit, CEO of the agency, sat down with Mumbrella to explain.
The cheat codes are said to be a national offering of strategy products, presentations and workshops, where the behavioural change agency gives brands the tools and techniques to drive better return on investment, grow quickly and purposefully, and continue challenging category leaders.
“We’ve known for the past few years what our [Hardhat’s] role is going to be in the world. We’ve started to shape this idea and what we are, and where we do out best work, and it’s taken time to realise that,” Monheit tells Mumbrella.
“And our best work comes in the form of working with challenger brands and helping them disrupt their categories.”
