Wieden+Kennedy wins local McDonald’s pitch, agency set to launch down under

January 22, 2025 7:09

US advertising agency Wieden+Kennedy is due to set up shop in Australia, after winning the recent local McDonald’s creative pitch.

In October, it was reported that McDonald’s Australia was pitching a portion of its creative account, looking within its existing global roster for an additional agency to take on the Australian remit, alongside DDB.

This week, it was confirmed that Wieden+Kennedy, who already works with the brand in the US and Canada, won the pitch.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.