William Hill sees Australia as a target for big boost in marketing spend

William Hill has revealed it will lift its marketing spend in Australia to $58m this year, citing the market as one of the most attractive in the world and one of the “largest digital gambling markets outside the UK”.

William Hill plans big boost in ad spend in 2017

The wagering company has spent the past year rebranding its investment in Tom Waterhouse and Centrebet as William Hill and has earmarked a jump in marketing spending of 2% of its net revenue.

The boost equates to approximately $58m and will be used to try and head off other overseas companies now making a run on Australia.