XXXX Gold launches first campaign with Host, encourages Aussies to enjoy ‘the little things’
XXXX Gold has released its first campaign through recently appointed agency Host celebrating the simple ways family and friends can enjoy a beer together.
‘Take in the Gold’ features a series of films backed by the Muddy Waters’ classic ‘Mannish Boy’, that showcase Aussie hosts going the extra mile to organise a BBQ, a day out on the water or a camping trip.
If the brief was to be ‘non-offensive’, well done to all concerned.
Simply awful.
The heavy handed execution ends up patronising the very blokes you’re trying so very hard to market to.
“He’s done that before!”
“Well done!”
Painful to watch as professionals, instantly forgettable to the public.
I must say, I hate the nagging of other people’s work on industry websites. But I simply cannot resist saying that this is possibly the worst beer ad I have ever seen.