ZO launches standardised Facebook reporting
Zenith Optimedia has launched a monthly report aiming to standardise Facebook metrics.
The report is pulled from a new platform built by the media agency globally in partnership with Facebook, and uses the social network’s own API. Zenith Optimedia is the only media agency to currently have access to Facebook’s API.
The repost classifies over 400 Australian Facebook pages, dividing them into 18 sectors.
The first monthly report found that hotels were the sector with greatest engagement with fans, while television shows such as Big Brother were still generating the most chatter, even after the show finished.
“access to Facebook’s API” means one of two things… Either they’re just using the data available through the public API (which it looks like they are) OR they’re accessing individual page analytics that aren’t available through the public API.
If it’s the former, this is not new or newsworthy. It’s an infograhic of publicly available data.
If it’s the latter, then Facebook is giving access to private data to a third party. Which is a big, big deal, but not for reasons that reflect at all positively on ZO.
social data firehose? really?
@Sceptical… bitter and twisted? If the former, perhaps a holiday would ease your pain? If the latter, a visit to the psych may be more in order. Or perhaps it’s both… in which case you’re farked
I think @Sceptical asks a good question.
Is it the former, or the latter..?
This post is totally misleading and inaccurate. Not sure why such false information is being posted. They are just using publicly available API to draw this infographic which doesn’t really give any insights.
Hope you guys don’t publish such BS in the future.
so what they are saying is one size fits all
How is this any different to what SocialBakers do? They also do the ‘top-of-the-pops’ charts, and have more categories.
I hope ZO said ‘thank you!’ to Mumbrella for the advertorial.
SocialBakers.com is more detailed than this. Nice try though, ZO. At least one media outlet took the bait.
F*^k, why are there so many pessimists in this industry. No I don’t work for ZO though happy to read something that they are doing, even if someone is also activating a similar approach. I think everyone needs a Xmas holiday for such a cynical industry.