All aboard: Mumbrella Travel Marketing Summit 2024 welcomes big-name marketing leaders; Awards deadline nears
With the first entry deadline for the Travel Marketing Awards approaching, why (strategically) breaking the rules helped a leading outdoor hospitality organisation drive growth, and why tapping into accessible tourism is an absolute must for brands are two sessions added to the Mumbrella Travel Marketing Summit 2024 roster.
The first newly-announced session, ‘Breaking Category Conventions: Why Travel Marketing Needs More Pirates’, will see Peter Chapman, Reflections Holidays’ chief marketing officer, take the stage to unveil how out-of-the-box thinking, a customer-centric focus, and single-minded brand thinking helped Reflections revolutionise how Australians view the camping organisation – and how this new business view translated into short-term and long-term double digit growth.
Specifically, Chapman will provide delegates with tips on how they can best use brand partnerships to satisfy their strategies.
Peter Chapman
He’ll also discuss why performance media is necessary for travel companies, the ways in which diverting spending ultimately helped the brand grow, and how employees are the best brand advocates. It’s a perfect session for travel marketers and brands wanting to set themselves apart from their competition via unconventional, brand-nurturing movements.
Accessible tourism is also a topic of discussion at the summit, thanks to Tourism and Events Queensland’s creative and content director, Michelle Blancato.
Blancato has been booked to present ‘Unlocking the Power of Accessible Tourism’ – an insightful look into how and why tourism that targets people with disabilities is an ethically powerful and lucrative move.
Michelle Blancato
The expert creative will use her own company’s campaign approach to diverse tourism as a case study for how travel brands can successfully tap into other markets to smash their key performance indicators and goals, via commerical viability, media representation and well-thought-out planning, market insights and targeted engagement.
The latest session additions fill out a growing catalogue of presentations that already contains talks from industry powerhouses such as Libby Minogue, chief marketing officer at Virgin Australia, Leigh Barnes, Intrepid Travel’s chief customer officer and more.
Mumbrella’s annual celebration of travel marketing innovation will be held at Pier One Sydney Harbour on November 7. Once the final session wraps up, the night will play host to the Mumbrella Travel Marketing Awards 2024.
An opportunity for the marketing and travel industry to recognise its work and people across 13 categories – public relations, publications, campaigns, social, content, and partnerships – this year’s awards is taking place on Starship Sydney cruise and the high seas.
The first entry deadline for the awards is September 6, 2024 with September 13 as the final entry deadline.
Nominations can be submitted here.
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