ANZ’s AI-powered Falcon campaign continues with oOh!media partnership
Similarly to its partnership with JCDecaux, ANZ has taken over a portion of oOh!media’s digital network to roll out its AI-powered, interactive ANZ Falcon campaign.
Educating Aussies about the bank’s personalised fraud protection – while generating an image of a personalised falcon – the OOH campaign was designed as an extension of ANZ’s ‘Security’ platform which launched last April.
Featuring at the Australian Open, where ANZ is a sponsor, the new Falcon Lens – which was created by Special and developed by T&DA – hopes to educate consumers while giving them a fun experience of receiving a unique, personal falcon. The Falcon Lens works by integrating AI visual recognition and image generation capabilities.
In its partnership with oOh! and its creative hub POLY, the latest iteration of the campaign blends physical and digital, to transform OOH into a dynamic and engaging platform.
ANZ is also a sponsor of oOh!’s expanded coverage of this year’s Australian Open, which brings key match scores and highlights from the tournament across its office, airport, street, road, and retail signage, as part of an exclusive multi-year, out-of-home partnership that Tennis Australia entered into in 2023.
Sian Chadwick, ANZ’s general manager of marketing, Australia, said: “We’re excited to bring ANZ Falcon to life in such an innovative way in out of home.
“By combining technology and creativity, we’re connecting with audiences on a personal level, while reinforcing ANZ’s fraud detection and prevention technology.”
Josh Gurgiel, head of POLY, added: “This activation pushes the limits of OOH by adapting mobile device-centric concepts to amplify interactivity and reach.
“ANZ’s decision to collaborate with oOh! further highlights OOH as a transformative and innovative medium that drives brand fame and audience engagement.”
This latest work by oOh! and POLY for ANZ follows the launch of Australia’s largest ever 3D OOH campaign for ANZ Falcon last October, that ran across more than 2,100 full motion digital oOh! screens – said to be the first time any advertiser has delivered a mass reach, scalable 3D OOH campaign, anywhere in Australia.
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