ANZ’s AI-powered Falcon campaign continues with oOh!media partnership

January 21, 2025 1:36

Similarly to its partnership with JCDecaux, ANZ has taken over a portion of oOh!media’s digital network to roll out its AI-powered, interactive ANZ Falcon campaign.

Educating Aussies about the bank’s personalised fraud protection – while generating an image of a personalised falcon – the OOH campaign was designed as an extension of ANZ’s ‘Security’ platform which launched last April.

Featuring at the Australian Open, where ANZ is a sponsor, the new Falcon Lens – which was created by Special and developed by T&DA – hopes to educate consumers while giving them a fun experience of receiving a unique, personal falcon. The Falcon Lens works by integrating AI visual recognition and image generation capabilities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.