Opinion

Dynamic Duos: Edge’s David Arns and James Gillespie

Blockchain or bust: how blockchain technology can benefit digital marketing 1

The creator economy: 2022’s new teleshopping channels?

Woolley Marketing: Paying more or less for your agency fees 1

How insurance became one of Australia’s most exciting marketing battlegrounds

Encanto, TikTok and the art of social storytelling: why music is not just for listening anymore

Why brands should be wary of the approaching avalanche of political ad spend

The Robin Hood generation: Anticipating the new era for financial services 1

Best of the Week: Good blokes, mean girls and newly unemployed men

Why brands need to revamp their data analytics strategy now

Fortune will favour the brave in a new wave of digital transformation

Contextual advertising is back, user-tracking addiction is out

Is Disney+ getting into bed with advertisers a sign we’re reaching peak streaming? 1

Act like your customers and shop around to avoid the cost of customer acquisition

An Unmade update – more subscribers, more listeners, more jetlag 6

Dan Monheit on SXSW 2022 day one: on gathering

Best of the Week: Henry Tajer’s next act; and radio’s losers

Dynamic Duos: Sarah Fischer Letts and Claudia Alvarado

Canada eyes Australia’s media code to pay for news; wants more ‘transparency’

The end of one of adland’s great stands

The sales funnel is dead. Or is it? 2

Does Australia’s creative industry protect the predators? 7

The similarities between birthing a business and having a baby

The power of mentoring women to help break the bias

Women, given equity, can drive Australia’s economic recovery

Best of the Week: Foxtel’s float runs out of road as Telstra switches horses to Fetch

Dark patterns of digital putting behavioural economics in the ACCC’s crosshairs 2

Luxury is wasted on the young, but not the young at heart 1

Best of the Week: 102 Weeks Later

The great gaming consolidation: Why marketers should sit up and take note 1

Joe Rogan and the tension between truth and attention

Dynamic duos: Laura Quigley and Jessica Miles

Woolley Marketing: Top of the funnel or bottom of the funnel? 

We interrupt this program to bring you a puppet show about tall poppies 1

The forgotten ‘P’ of marketing

Advertising often relies on dirty tricks to push bad products. It doesn’t have to.

Best of the Week: Ten finds a place in the Paramount family; meet Unmade’s new recruit 2

We’re fed up with the systems designed to keep us quiet and smiling 1

Journalists step in where platforms have no answers

Seven’s hunting season is over – for now

Your employer brand story is being told – are you the one telling it?

Start the Week: Foxtel weighed up name change; InStyle returns; Tourism Australia back in the marketing business 1

Marketers need to authentically visualise people with disabilities

Best of the Week: Why agencies can’t tell clients what they do 13

Career, culture and creativity: the lost opportunities of the office  8

Government backs away from war on ABC in election year; CHEP reboots; Paul Henry – Breakfast was Ten’s poison chalice 2

Kindness is an agency’s true superpower

Best of the Week: Facebook’s nightmare; Google’s ridiculous profit; and can they still get the Foxtel float away? 2

Marketers need to embrace the dissenting opinion 

Dynamic duos: Richard O’Sullivan & Andy Powell

Marketers need to break down the NFT bandwagon 5

Nobody knows anything; Accenture’s big hire; NYT’s Wordle strategy

Start the Week: Eye of the Tiger; Day of the Cat; End of Business Insider; problematic pie charts

Best of the Week: Algorithmic adventures, idiot marketers, walled gardens and the Oban ferry

Start the week: Will The Cat reanimate Prime’s corpse?; Wobbly moments for the bear economy

Best of the Week: Has subscription streaming peaked, just as connected TV comes through? 4

Painful exits after Mumbrella’s illicit afterparty

Holding ourselves to account: Owning up to the events of the Mumbrella Christmas party 11

AI copywriting isn’t a threat, it’s an advantage  1

The Djokovic drama has given his brand exactly what he wants 3

Best of the Week: Radio’s new talent conveyor belt 1

Elizabeth Holmes’ story is a warning signal to the PR industry 

Is it time for MLA to move on from Kekovich and co? Seven’s hot mic faux pas 1

Advertising is fuel on the fire of the climate emergency 1

How are we doing with Unmade?

Matt Damon and the heuristics of finance 1

Woolley Marketing: Is there a purpose to brand purpose?  

The great News Corp breakup? And the Unmade Index kicks off today

2022 will be an election to boost our industry – regardless of who wins 2

Why James Warburton is Unmade’s CEO of the year. And announcing The Unmade Index 1

The dismal decade behind SCA’s radical end-of-year shakeup; Nine locks in NRL 3

Newsfeed: Worst company of the year; News Corp exec moves on; ABC chases the money

Spotify bought an Australian podcasting company yesterday. Here’s the reason

No longer anonymous: the Australian creative industry is a misogynist’s playground 1

Some news about our plans for Unmade

Digital accountability to improve the mental wellbeing of young people won’t work

Ratings crunching to reveal the secret radio star

Adland’s expectations are out of step with the reality of cinema 6

Newsfeed: More drivetime shuffles; Molan’s TV downgrade; a new gig for Gaven Morris – already

A 4-day work week could help your exhausted, demotivated staff 3

Making sense of the Junkee sale; Doing the right thing when things have gone really wrong

Dynamic duos: Sophia Warren and Lena Lepojevic

Predictive insights is the ultimate application for AI in market research

Woolley Marketing: It was the pitch before Christmas… 1

TVCs need to hit the sweet spot in the battle for attention

Why the effectiveness of Christmas ads is worth uncovering

The television will be revolutionised

Australian businesses must back the rise of the corporate nomad 1