Opinion

Privacy pivot: Facebook wants to be more like WhatsApp, but details are scarce

Pride and privilege: How we’re robbing the future of the creative industry 6

Solving the attention span brain drain takes some seriously creative thinking 2

As daigou channels flounder, Australian brands are missing out 1

The science of going viral (and other observations from a media data scientist) 4

… and we thought writing 4.5 articles a day was a lot

Bullet proof, then pierced in the spine 32

Women’s sport: If we build it, they will come 2

Instagram’s new ad option will change the way we see influencers 2

The #MeToo social media phenomenon just jumped to an unlikely new medium – TV comedy

Managing motherhood in a client services role 11

#MeToo has changed the media landscape, but in Australia there is still much to be done

Real gender equality is recognising that we’re all in this together 2

WE Buchan hires Nat Bradford as national GM and head of technology 1

Good journalism takes time, stupid – yet today’s young hacks are feeding off scraps 5

Flexibility is everyone’s responsibility 3

It’s time to change political advertising rules 7

You are your own greatest asset, so protect yourself 6

Why we decided to compile a list of Australia’s most published journalists 4

Building unbreakable client relationships starts with realising it’s personal 3

Never underestimate how celebrities can influence issues

The unbearable difficulty of buying a lawnmower 16

Why the media model isn’t fu*ked 4

Nike’s ‘Dream Crazier’ ad ‘just did it’​ and burned relationships with those sitting on the fence 2

Content must hold a mirror to the values of young Australians 3

The secret to voice over success is the last 5%

What does a comms and engagement agency actually do? 3

Getting retail right: Shifting away from discount strategies and bad habits 8

Banking, bastards and the trolley dilemma 4

Advertising doesn’t have to be a blood sport 1

Press freedom under attack: why Filipino journalist Maria Ressa’s arrest should matter to all of us 1

It’s time to re-create the great Australian agency 7

Ex-journalists share the inside scoop on transitioning to PR 5

Marketers are lost in the dark playground of personalisation 1

Ad spend bonanza or Armageddon? The headlines would have you believe it’s both

The decoy effect: how consumers are influenced to choose without really knowing it

Freelancing: The good, the bad, and the ugly 5

Marketing hacks beware – the days of dodgy programmatic are almost done 1

Humour me: Why luxury brands are taking a more light-hearted approach 2

Can brands appeal to our unconscious mind? 7

If it’s good enough for Jeff Bezos… 4

Digital didn’t kill print; print killed print 13

At what point are influencers responsible for the products they promote? 3

What exactly is the purpose of purpose? 2

How the upcoming election season will impact Australia’s media spend 1

Brands lose when they forget singles around Valentine’s Day 3

Is targeting a form of discrimination? 3

How digital outdoor is threatening online media 3

Are you busy? 2

Rebuilding trust in the financial services industry starts and ends with culture

Flexibility is not starting at 9:30am on Wednesdays 57

A reflection on the blackest of Saturdays, ten years ago 3

Volatility is the new world order, but now is not the time for marketers to play it safe 2

Tesla reminds us that actions speak louder than words… or advertising 9

Stop calling me a ‘consumer’ 9

Don’t sweat the big idea 4

Drop the emotion – banks must first communicate how they are fixing their problems 4

In a post royal commission world, can marketing even help banks win back trust? 6

Launching a new logo? Expect to be trolled 6

The rules have changed in the battle to restore credibility 1

Hayne’s 76-point vintage uncorks a beginning, not an end

The lessons Australia should take from 2019’s Super Bowl ads

Facebook at 15: Can Zuckerberg save his company from its own bureaucracy and investors?

Time sheet codes: The honest version 4

Vice and Buzzfeed: Media businesses faced with the economics of being media businesses 12

Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity

Barbecued ‘dog’ stunt masks a more serious issue campaign 9

Facebook is a persuasion platform that’s changing the advertising rulebook 5

Buzz cut: What we can all learn from Buzzfeed’s global round of redundancies 9

Paywalls might be bad for democracy, but there are other ways to pay for journalism 2

Why slow TV deserves our (divided) attention 1

RIP listicles: Resurrecting quality content in the wake of Buzzfeed’s fall 4

Why I unpublished my business’ Instagram account 11

When ‘Instagram vs reality’ comes to life: The power of influencer marketing 2

Insincere influencers: how to handle ghosts

‘Don’t work with a-holes’: When it comes to networking, all business is personal 2

The bulk of printed news is consumer-paid, so why is digital different? 7

For PETA’s sake, choose PR wisely 12

Advertisers can be be proud about Australia Day, but it’s a big challenge 5

Why you should shift media investment to your owned platforms 18

Visa’s Urban Survivalist campaign is a lesson in entertaining your audience 4

I look forward to feeling proud to be a man in marketing 27

How to avoid the trust crisis

Australia Day: Get in or get out of the way 2

Mark Ritson, maybe you’re wrong, wrong, wrong? 50

The Gillette controversy could be good for sales – if it holds its nerve 19

Why tech disruptors ultimately have to invest in branding 1

Bandersnatch is just the start – the next big thing in interactive media is AI storytelling