Opinion

As the talent drain worsens, don’t undervalue experience 4

Why it’s time to break up with ROAS and say hello to the Marketing Efficiency Ratio 3

Dynamic Duos: CHEP Brisbane’s Katie Peacock and Christine Gannon

Seven delivered two years of improved profits for the first time in its history, so why wasn’t the market more impressed? 1

What The D Word?! Six ways to actually support diversity 11

We need to stop calling the metaverse a destination 2

Tuesdata: How the holding companies stack up after reporting season

The only reason you should be getting back to the office is for you 26

Best of the Week: Walkbacks, setbacks, LinkedIn hacks, trainwrecks and a holdco flex

The Kids are alright. And just like you were

Attention is not impact, so what next? 1

Triple J’s youth audience has fled. And no, it’s (mostly) not the internet’s fault – they’ve switched to commercial radio 4

The reaction to Sam Kerr’s global cover debut should sound a loud wake-up call to sponsors and brands

How real estate is carrying News Corp while Binge fades

The good, the bad, and the bygone: Why nostalgia marketing isn’t everything

Social proof isn’t dull – it’s the most powerful marketing strategy you have

Tuesdata: The most interesting data from Facebook’s infamous Cunningham Memo

What does brand success look like in tomorrow’s marketplace? 1

Recession marketing – learning from lessons of the past

Saying the quiet bit about work-life balance out loud; tectonic plates of streaming move again

Why an economic downturn might just be your brand’s chance to seize more market share

Should you metaverse? (and if yes, how?): a flowchart

No TikTok, people are not ‘content opportunities’

Machine learning and the future of marketing

Dynamic Duos: Livewire’s Indy Khabra and Brad Manuel

Why purposeful work matters – a call to action 6

Media’s billion dollar bounceback 3

Tuesdata: July’s most prolific TV advertisers

Why storytelling is no longer enough to win consumers attention

Say hello to cross-border creativity and the agencies making it happen 2

Best of the Week: Qantas, Musk and Springsteen: Lessons in how to trash your brand 2

What Google’s third-party cookie delay means for marketers

What we learned from Listnr yesterday 1

Dynamic Duos: iProspect’s Sam Cousins and ARN’s Sam Harris

Is Performance Max Google’s ‘Big Short’? 3

An Unmade update – preparing for our next leap (and two requests)

The case for authentic translations

‘Fewer, bigger, better’: Five ideas to foster a culture of simplicity

Woolley Marketing: Purpose or profit – why not both?

Be more polymath 1

Tuesdata: How the social giants stack up

Two ways the machines can evolve the news media business 1

Best of the Week: Sorrell is a unicorn no longer; and Facebook pulled the rug on news again

Dynamic Duos: Veridooh’s Jeremy Yang and Mo Moubayed

Netflix numbers aren’t as bad as expected, but we’re still close to the streaming subs peak 1

What the PR industry can expect for the next 12 months and beyond 2

Tuesdata: Who won the cold and flu pharma battle

The dramatic fall of performance marketing

Adland is a cosy club for some; why do so many want to leave? 1

Dynamic Duos: The Works’ Damian Pincus and Douglas Nicol

Vanishing values: manners maketh the marketplace 1

CMOpinion: Tread with caution when playing recruitment musical chairs

How marketers can help combat mis- and disinformation

Does media kill creativity? 1

Tuesdata: The most popular financial services brands this year

Google Analytics 4: A summary of what brands and marketers need to know

Advertising needs its own Resilience Road in recession 1

Best of the Week: Economic signals, radio noise and adland prevarication

Dynamic Duos: Cheek Media’s Hannah Ferguson and Kristin Perissinotto

Solving the social dilemma in ESG

My freelancing experience: wanting to overcome my publisher distrust 12

Unlimited paid leave sounds too good to be true – because it is 1

Unlocking the hidden nuance in the 2021 Census data

Let’s scratch the surface of business supporting Roe 1

An awkward pitch question for agency bosses: Have you hushed up claims of a predator in your midst?

Good strategy is hard to buy

Tuesdata: June’s most prolific TV advertisers

Ad repetition can alienate consumers, how can we fix it? 3

NFTs and the opportunity for brands

Best of the Week: A disastrous FY22; Biggest CMO move of the year; Letters: What’s the point of DAB+? 1

Unpopular opinion: The algorithm is not evil 2

Dynamic Duos: Ampel Audio’s Justin McArthur and Jack Eaton

How Seven’s shotgun marriage to Cricket Australia turned to divorce proceedings 2

Influence’s coming of age means more than you think

Unmade video: The essential update on communications law with Stephen von Muenster

It’s official, we are more culturally diverse than ever! Let’s start changing the way we do business

Cannes I get a witness? 2

Reference checks and reputation lessons from a CEO and yarns of referee skullduggery

To the Infinite Dial… and beyond 5

No idea too big: Looking back at Cannes

Tuesdata: The home loan providers that spent big as we entered a cost of living crisis

Best of the Week: Black holes in the metaverse 4

Talking to multicultural audiences is about more than just translation 1

Dynamic Duos: 303 Mullenlowe Perth’s Todd Baker and René Migliore

Levelling up: why Netflix and TikTok are turning to gaming to secure their future

Platforms and power

Tuesdata: Who rules the domestic skies as travel returns?

What is going on with Kayo’s advertising strategy? 3