Opinion

The world is wild and the industry needs to get closer than ever before

What we learnt from our first year in a media agency

We’re postponing everything (no surprise there)

Agency execs navigating COVID-19 need to act like true leaders, but prepare for more bad news and potential job cuts 13

During the coronavirus outbreak, brands are showing their true colours 2

How to make your work from home stint a success: Tips from a PR agency who do it every day 13

Pandemic pandemonium: Embracing both the challenges and opportunities of communicating in the COVID-19 crisis 1

Retail is not dead, bad brands are dead 6

#Toiletpapergate is a strange study into consumer behaviour, but it will be over by Friday 24

How to create space for female leaders in ad land

We need to better support women facing online hate just for doing their jobs 1

The AAP closure feels different to other redundancy rounds, and will affect us in a different way 4

The closure of AAP is yet another blow to public interest journalism in Australia 1

Stop flushing money down the toilet with your marketing technology investment 3

TV trading in Australia is too complex, but VOZ will make it easier 6

Why consumers think your ad is a ‘flop’ 6

An open letter to ANZ: Be better 23

Workplace culture is the real barrier to agency productivity 11

Before we use the ‘innovation’ label, let’s remember the man who coined the term

PR needs to rethink the meaning of ‘earn’ 3

A good PR campaign has to start with the award entry in mind 8

To win at Tokyo 2020, sports need to look beyond the medal tally and at their comms strategies 1

Australian law says the media can’t spin lies – ‘entertainment magazines’ aren’t an exception 1

Vale Holden: How America’s General Motors sold us the Australian dream

Court ruling against ABC highlights the enormous deficiency in laws protecting journalists’ sources

Why Australians fell out of love with Holdens 7

Just how much trouble is Seven in? (Answer: A lot more than you probably realise) 6

The Holden brand might be gone, but it will never be forgotten 7

People hate our industry because we make stuff people hate. The Oscars, Super Bowl and Christmas prove there’s a better way 4

D-Day for Rugby Australia over broadcast deal 6

Brands need to communicate more – not less – with Chinese consumers during the coronavirus outbreak 3

Brands should focus on romance over revenue this Valentine’s Day 2

Ultra Tune’s latest ad, starring Pamela Anderson, is the epitome of misguided marketing 63

Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying 3

Influence marketing’s problems can be solved with a machine-learning solution 1

Ad Standards hurts women and boys by allowing KFC’s ad to remain on air 7

Scott Morrison didn’t need adman Russel Howcroft, but a PR pro 8

Media ‘impartiality’ on climate change is ethically misguided and downright dangerous 3

Get in bed with the devil: Why not-for-profits need PR 5

The MLA lamb ad confirms Australia Day is the latest victim of cancel culture 7

Announcing Mumbrella’s new comment moderation policy 46

Tupac, Pokemon Go, Big Brother and Nokias: Nostalgic experiential marketing is here to stay

Vale Robin Parkes, a remarkable industry leader and mentor 4

The Australian bushfire crisis has shown the best and worst of social media  1

Yeah, nah: Scott Morrison’s PR tries but fails to hide climate denial and inaction 17

Don’t try to out-Chinese the Chinese in your Lunar New Year advertising. You’ll lose 9

A spin bowler taught the corporate world how not to spin last week 7

A heartfelt thank you 12

Harry and Meghan stepping back from the Royal Family and towards a new media policy is exactly the right PR move 12

Why people leave Facebook – and what it tells us about the future of social media 2

Why media education in schools needs to be about much more than ‘fake news’ 3

Podcast revolution: the rise and rise of audio storytelling 1

Koalas are the face of Australian tourism. What now after the fires? 4

Adland: Please give your teams the space to feel sad during this bushfire crisis 26

Broadcast turns 100: from the Hindenburg disaster to the Hottest 100, here’s how radio shaped the world

Former marketer Scott Morrison’s bushfire messaging isn’t good leadership, and it isn’t good PR 114

What Australia watched on TV on New Year’s Eve, 1959

Respect for creatives has dissolved, leaving us with crap creative we’ve become desensitised enough to like 19

Nailed or failed: The best and worst campaigns of 2019 4

Data gravity is weighing down your business

The future of podcasts is a Choose Your Own Adventure-style interactivity 3

The results are in: Which Aussie ad campaign won Christmas 2019? 7

Mark Ritson made me lose my love for Burger King this week, and exposed the BS of ‘cool’ ideas in the process 16

Facebook’s push for end-to-end encryption is good news for user privacy, as well as terrorists and paedophiles 1

2019’s PR sins and wins 3

Lessons from the Westpac crisis 3

PRs, you’re failing to adapt to the digital news cycle 16

Mumbrella is 11: Triumph and failure 6

Adland is dragging its feet on #MeToo, as perpetrators continue to win awards and hide in plain sight 43

You’re still failing at personalisation 2

When did a PR ‘exclusive’ stop being exclusive? 14

E-commerce is blurring the swim lanes, but brands should dive in 3

And I will always love you: how marketers measure Dolly Parton’s magic

A push to make social media companies liable in defamation is great for newspapers and lawyers, but not you 1

Disney+ will dramatically increase illegal downloading in Australia 32

Hold the Click Frenzy flame emojis: Thoughtful marketing is crucial during catastrophes like bushfires 41

An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns 5

Paul Keating attacks media for ‘pious belchings’ over China 7

CEO behaviour can destroy your brand’s reputation 9

We need diverse newsrooms, and ones that report ethically on race 5

Nation-building to ‘national shame’: the ABC’s complex role as sports broadcaster 4

Nike’s Houston Rockets ‘purpose washing’ reveals its true stance: Believe in something, unless it means sacrificing something 6

Reality TV, like The Block, is the best behavioural change tool we have 17

We need more marketers to lead and mentor start-ups 5

I’m sick of industry leaders supporting R U OK? Day, but staying silent the rest of the year 15

The industry needs to take Tik Tok influencer marketing seriously 8

Twitter is banning political ads – but the real battle for democracy is with Facebook and Google 1

Shane Dawson and Jeffree Star’s YouTube series is a marketing masterclass 7