Opinion

The hottest ‘P’ in marketing

With AI creative gaining traction, what does this mean for brands?

Tuesdata: The new new News Corp merger explained in ten graphs

BOTW: Rupert puts the band back together; Netflix sets its Aussie ad price; see you in Melbourne

Dynamic Duos: We Scout’s Lori Susko and Annabelle Jones

What’s this? OK, Picasso! I like it

Why you can’t ignore the power of performance marketing

Brand disasters of 2022: what we’ve learned from Optus, Qantas and Splendour in the Grass 1

Carsales’ main media push shows where the classified players can go next

Woolley Marketing: To feedback or not to feedback, what is the difference?

What the creative industry can learn from the tech industry 1

Why editors and journalists must take LinkedIn seriously 2

Tuesdata: Time in with the telly, for 30 years and counting

The Lucky Country narrative supports our economy, and B2B marketers need to back it

BOTW: Rich, talented arseholes

Dynamic Duos: Social Soup’s Sharyn Smith and Katie Palmer-Rose

Skills Priority List ignores the reality on the ground

Rupert Murdoch goes platinum; and media stocks recover… a bit

Tuesdata: September’s most prolific TV advertisers

BOTW: The business of business publishing; Optus starts advertising; Falloon’s Nine exit 5

SEO for the holidays: be local, trustworthy and easily accessible

CMOpinion: Tech literacy as a marketer is non-negotiable 1

Dynamic Duos: Storyfolk’s Sarah Gross and Cass Mackenzie

Vagina chips, we need to talk

Optus writes a new chapter in the crisis handbook

AI: The secret weapon of email marketing

Tuesdata: Which sports betting brand gambled the most on marketing?

The Grey Man: Why brands need to hear dissenting voices

What I learned from being a token 1

How embracing a soft leadership style changes your ability to attract talent

Does marketing need to put a higher premium on experience?

‘Great Creative’ is great – but what impact does it have on our world?

Reputation crises for Optus and AFL; TV landmarks; and a bloody day on the ASX

Dear, Metaverse: calm down

Dynamic Duos: Involved Media’s Sarah Keith and Dan Hojnik

Why Coles is getting out of the servo game 5

What the Queen’s death says about the power of magazines

Tuesdata: How the supermarkets stack up in a cost of living crisis

BOTW: A holdco of vacancies

Patagonia: The King of Chemistry

Dynamic Duos: Arize’s Megan Keogh and Honi Rosenwax

Why subcultures could be the key to your most successful ever content marketing strategy

Nine Upfront: A dozen iterations, no revolutions

Social media tributes: brands beware

Behind every great female leader is a man… learning from a woman

Tuesdata: How big tech stacks up after reporting season

The importance of skills diversification in ecommerce excellence

Australian retailers are a long way from embracing the full potential of retail media and I would know – I was one of them

What has (and hasn’t) changed about digital marketing since COVID-19

Your attention please: What brands and agencies can be doing now to trade attention and where to start

BOTW: Performative.

The rise of BeReal: why brands should choose connection over perfection

Dynamic Duos: Orchard’s Wai Kwok and Mikaela Crimmins

Revenge of the nerds 2

The Twin Traits of PR and GR

Tell ’em they’re streaming – how Netflix and Disney+ can benefit from the switch to AVOD

Why Seven and Foxtel are willing to pay $40,000 per minute for the AFL deal

The power of journalism to change the course of history

Tuesdata: August’s most prolific TV advertisers

Before the elevator doors open

Role Reversal – What if clients had to pitch to agencies? 1

BOTW: Publishing communities, backwards ad revenue and media’s lost trust 1

The Pureprofile turnaround: More evidence that domain expertise counts double

Ageism – everyone is to blame. So let’s stop the bullshit shall we? 3

Dynamic Duos: Billie Media’s Ben Poole and Rohan Prasad 1

A call for action at the Jobs & Skills Summit. It’s make or break for the public relations industry 1

Media’s season in court: How The Teacher’s Pet changed Australia’s podcast landscape 1

CMOpinion: Don’t throw the baby out with the bath water 1

The rise of automation: Performance Marketer v Machine 1

What can we expect next from the future of tech?

Tuesdata: Is the digital advertising talent shortage easing?

Brands and sustainability: the passion and the passive

Best of the Week: A tale of two broadcasters – the diverging fortunes of Nine and SCA

Australia’s moment of truth is about us listening to our First Peoples

It’s time for brands to leverage the decentralised world of Web 3.0

Dynamic Duos: Compass Studio’s Natalie and Luke Dean-Weymark

Brands must catch up to their media counterparts on appealing to CALD audiences

Thanks for writing me off, Mr White

When it comes to boosting incremental ROI, work smarter, not harder

Australia’s most influential radio show has never had fewer listeners. The ABC’s audience problem is getting worse 2

The devastating impact of quiet quitting and how to tackle it

Tuesdata: Which health insurance brand is currently spending the most?

Starting a profitable agency in 7 months – The ‘learn from our mistakes’ guide 1

Mum’s the word – flexible working conversations post pandemic

No degree, no worries: How to become a business owner instead

Beyond bushrangers and geishas

Best of the Week: Faux pas, financials, BCS worship and the WFH debate (plus a request for some Slack feedback) 5

Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?