Opinion

The Daily Telegraph lost its Geoffrey Rush defamation appeal. What does this mean?

Publishers: Stop expecting handouts from Facebook and Google, start innovating 16

Media, creative and data are inseparable. Let’s stop pretending you can split them up and achieve the same results 4

The arts needed a champion – it got a package to prop up the major players 100 days later

ABC Life’s ‘rebrand’ is a loss; it published pieces that would never find homes with its commercial critics 6

Latest $84 million cuts rip the heart out of the ABC, and our democracy 22

Media have helped create a crisis of democracy – now they must play a vital role in its revival 1

Black Lives Matter and COVID-19 have shown us that PRs need to do their jobs better

Media is in the midst of a pricing crisis. We need to fix it to be effective 7

WPP’s leaked BP marketing deck shows that you can’t fix looking like a ‘bad guy’ if you act like one 5

When dealing with a crisis online, it’s all about metrics, not optics 2

If Black and Indigenous people, and people of colour, matter in your PR agency, prove it 14

Cutting the ABC cuts public trust, a cost no democracy can afford 12

I’d just finished battling stage three cancer. Then, COVID-19 hit 31

A thank you from the PR industry to journalists impacted by redundancies 1

If COVID-19 happened a year ago, it would have broken me 22

Adland and media: We need to change the way we do business if we are to become anti-racist 14

The Voller case emphasises the power imbalance between publishers and platforms, but publishers aren’t trying hard enough

Customers want Australian businesses to get back to basics during COVID-19 3

Irony is a cruel mistress for Target, whose demise reminds us of the importance of brand strategy 7

An open letter to the industry from a casualty of the Australian media bloodbath 32

Another savage blow to regional media spells disaster for the communities they serve 4

Work isn’t a place you go anymore, it’s a thing you do. So our agency won’t be going back to the office 19

COVID-19 has changed everything for sports sponsorship. But the NRL is back, and I’m optimistic

Flight Centre’s COVID-19 response was a flight plan to failure 9

Supercars hosted an all-male virtual event – and its communications strategy was a disaster 20

I moved to Sydney for my first media job. Then, COVID-19 hit and sent me off the grid

An open letter to small agencies: Now’s not the time to play it safe 5

The ‘Fortnite effect’: It’s not just a video game, players have purchasing power

The times suited him, then passed him by: the Alan Jones radio era comes to an end 4

Marketers: Hold off on dream-building to make ‘we’re in this together’ a reality

COVID-19 campaigns need to be shaped by evidence, it’s the only way we’ll save lives 2

Slow and steady will win the COVID-19 race 2

Coronavirus redundancies are understandable, but there are alternatives 3

Communicating in the age of ‘untelligence’

As ‘We’re in this together’ becomes a cliche, let’s make customers laugh again 2

Stop talking about yourself: Use owned media to help people do something  2

Your competitors will be desperate and undercut costs, but you still need to retain clients and make money 3

Forcing Google and Facebook to pay for news could do more harm than good 1

Fortune favours the brave: The spoils will go to the brands having a go 4

The pandemic is changing the social media pecking order 4

Coronavirus TV ‘support’ package leaves screen writers and directors even less certain than before 1

Great ideas don’t just fall from the sky

Meaningless words are leading our industry to an identity crisis 9

Lego Masters teaches us creatives how to build good ideas

Bad mentors want to turn you into a prodigy; good mentoring isn’t what you think it will be

Navigating the first 100 days as CEO in the era of COVID-19

The cruise industry’s response to COVID-19 is a spectacular crisis management fail 6

Regional media get COVID lifeline but ABC, SBS remain in peril 3

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell 1

The High Court rules in favour of News Corp, but against press freedom

Journalists are recognising they’re writing a rough draft of history – and can’t say definitively ‘that’s the way it is’

Supercars is showing how to win with fans and advertisers during COVID-19 2

Brands need to be brave enough to produce messages like #staythefuckhome 4

COVID-19 only adds to the mental health crisis we were already facing

Like most CEOs, I’ve had a lot of sleepless nights lately. But trust in our industry is what will get us through 1

The key for the droves of people facing redundancy right now? Look elsewhere

COVID-19 is (properly) teaching us how to mix business with people

I don’t regret launching an agency in the throes of COVID-19 1

We’re in an era of crisis opportunity 1

Australians are fine with your brand continuing to advertise, even if it’s not COVID-19 related

If we pause, pivot, and partner, we may get through COVID-19

COVID-19 shows us why quality journalism matters, but brands are contributing to its demise

Surviving 50 years in advertising 4

People think they’ll lose their jobs and are struggling with mental health – our marketing messages have to reflect that

As an industry, we need to support and protect each other like siblings, even if we’re not mates outside of work 1

We’re being complacent – taking the soft option with pay cuts and messaging – in our approach to COVID-19 13

During the Great Depression, many newspapers betrayed their readers. Some are doing it again now 3

The bad news for Australian media companies is about to get much worse unless the Government acts 19

Local newspapers are an ‘essential service’. They deserve a government rescue package, too 4

Overcoming imposter syndrome in a time of crisis 7

Staying at home might mean watching more TV, but the future of free to air remains uncertain 1

We need to shift the COVID-19 messaging beyond protecting ‘old people’ and encourage kindness 3

WFH has given me a window into my team’s lives 3

When COVID-19 makes everything feel out of control, we can control one thing: helping each other 4

When it comes to talking about the coronavirus, the jargon has got to go 4

Agencies need to help clients through the coronavirus Twilight Zone. Here’s how 1

‘Practice social distancing’ is terrible messaging; the government needs to communicate better 17

This industry can, and should, be more creative than jumping straight to pay cuts 20

Brands: Stop with the well-meaning COVID-19 emails 16

Adland: To survive COVID-19, we need to take 40% pay cuts, now 98

Moderating social channels during COVID-19 presents brands with new and different challenges

Finding ways to keep culture alive will be how we stay creative throughout COVID-19 2

Maintaining closeness with consumers amid social distancing will mean changing your media mix 5

The time to plan PR for a post COVID-19 world is now 3

Failure will lead you to closer client relationships

Crisis comms during COVID-19 is hard; don’t do it alone 2

Don’t stop the spend, people are listening 11