Opinion

Why tech disruptors ultimately have to invest in branding 1

Bandersnatch is just the start – the next big thing in interactive media is AI storytelling

Here’s some brand advice – stop asking people to post their love

The unspoken art of receiving feedback

What marketers should be asking their incumbent agencies 1

I am surprised it took Gillette this long to evolve 31

Gillette’s controversial ad looks beyond advertising’s male lens 36

The case for marketers being a bit more reckless in their content 1

New Year’s PR resolutions: to lose weight, quit smoking and save money

Influencers and social media metrics are ‘fashionable nonsense’ 5

Is our fetishisation of insights misled? 15

The twin challenges of fatherhood and work 12

Bandersnatch: Programmatic product placement could be just around the corner for Netflix 5

We need to save advertising creativity from a nose-dive into mediocrity 32

Australia’s digitally incoherent politicians are threatening the ad and media industries 1

Hannah Gadsby, a royal wedding and a female doctor: in 2018, TV got a shake up 1

The ad watchdog failed adland and consumers in 2018 10

We know the state of our industry – but what can we do about it? 2

PR is no longer just about media 13

How ‘access journalism’ is threatening investigative journalism 2

2019 will see the end of baked-in, generic podcast ads 1

The Marriott hack is a stark reminder to prepare ahead for a crisis 1

Dear brands, I think we need to talk about data

Clients, get control of your media data or get ripped off 29

When’s the right time for corporate social activism? 1

The biggest PR wins and fails of 2018 4

A tale of two media reports: one poses challenges for digital media; the other clears the ABC and SBS

Spot the difference: why is everyone making the same ads? 5

The ghost of prediction pieces past reveals our crystal balls are broken 1

The results are in: Which Aussie ad campaign won Christmas 2018? 5

Four journalists, one newspaper: Time Magazine’s Person of the Year recognises the global assault on journalism 1

ACCC wants to curb digital platform power – but enforcement is tricky 2

Be careful what you wish for – the ACCC’s digital platforms proposals could bite Australian advertisers and publishers 3

Memo to bank CMOs: Stop pretending the Royal Commission didn’t happen 4

Digital platforms: Why the ACCC’s proposals for Google and Facebook matter big time

Big ads are good ads 15

Confessions of a creative turned psychology student

Our industry’s drinking problem is stretching us to breaking point 43

Mumbrella is ten: Tailwinds and headwinds 1

Woke washing: what happens when marketing communications don’t match corporate practice 7

Agencies boast about their happy cultures – so why are staff so miserable? 36

What museums can teach us about audience engagement 1

New research reveals how Australian journalists are faring four years after redundancy 3

Facebook’s PR company shouldn’t be exempt from smear campaign criticism 1

If you’re not over-delivering, you’re not really doing your job 4

The joy of not being sold anything 6

Why we need better portrayals of people of colour on television 1

Can Wunderman Thompson forge a new industry model? 4

We made deceptive robots to see why fake news spreads, and found a weakness

The age of full-service 2.0 is coming 11

In crime reporting, we should ask better questions about the relevance of religion and ethnicity 3

Holden’s latest Acadia ad doesn’t pass the Bechdel test 61

Output or outcome – what’s the best benchmark for PRs? 3

Embrace the flexibility in a freelancer’s working week

Always relevant: social’s untapped commercial stream 6

Why covering the environment is one of the most dangerous beats in journalism 1

Why marketers focus more on creative rather than media challenges 3

Brand culture is more than free food and snoozing pods

Context is king when it comes to TV and YouTube 2

When crisis planning hits a snag 4

Business continuity is not the same as crisis management 1

What the lead up to Christmas can tell you about the health of your brand’s marketing efforts

Facebook’s failures could lead to ‘the fall of digital advertising’ 16

How digital media blur the border between Australia and China

Personality is the forgotten ‘P’ in the marketing jigsaw

Has programmatic ad spend hit its peak in Australia? 5

On the offensive: Why Virgin Australia gets called a publicity hound 4

Adland shouldn’t discount the woman who was mistaken for a washing machine 6

The underused power of distinctiveness 4

Fake news: preventing a brand crisis catastrophe 1

Has tradition made creative agencies stagnant? 5

Why it’s time to say farewell to So Bad So Good 1

The Golden Age of Bullshit isn’t over, but there are reasons to be cheerful 5

Building trust in a climate of distrust 1

Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’ 5

We can be heroes: Redefining Jungian archetypes for the 21st century 2

Cut the complexity: marketing in a post-Royal Commission world 2

Lessons from Freddie Mercury: Why length isn’t always a turn-off for social video 2

The contradiction at the heart of WPP 6

It’s high time we buried the acronym 13

What every five-year-old knows about mnemonics

Marketing is how you see yourself, advertising is how you act in public, branding is how others see you 2

Chatbots were the next big thing in 2016 – so what happened? 1

Yes, TV is your friend

Goodbye Apu – here’s what you meant to us 14

It’s time to burst our digital bubbles

Unconscious bias has plagued family segmentation for too long 6

Why influencers have divided the media and marketing industry 1