Opinion

Newsfeed: Junkee sale slows; Fletcher dumps on Facebook; News anchor sacked; Credlin says sorry

Why everyone’s mad for Spotify Wrapped and MrBeast; podcasting momentum; and you stayed too long, Jack

Marketers need to be asking the tough questions about their ad tech partnerships

Lush’s decision to drop social media engagement is planning the brand’s funeral 2

Break it, build it: Time to ensure our industry’s diversity and inclusion story has a happy ending

The distrust data shows there’s no political downside to hammering Facebook 1

CMOpinion: The Privacy Act review – are we there yet? 

Three months in: an update on Unmade’s progress 2

Things that matter: Radical new law for social media; Seven and Nine split the honours; Tony Talbot’s return; PHD bigwig’s exit

Ad Standards’ influencer muddle; the ancient Wiggle; and is the Morning Crew coming or going?

The climate crisis might be the marketing industry’s defining moment 2

Foxtel loses another marketing director; Andrew Jaspan rides again; Matt Doran goes global

Don’t let selfishness fuel PR disasters

Stubbornness of the social media spoiler; ridiculous readership numbers; a favourable wind for HT&E

News Corp ends the platforms truce; Optus wins the EPL; the audio industry’s talent war; and a CMO responds

Pigs in blankets, podcasting alliances and the Australian Financial Review’s weak spot 2

Is podcasting a boom or a bubble?; Nine doubles down on digital; Aldi astroturfing 1

Marketing’s Least Loved: Optimism and pessimism

Joint CEOs for Australia’s top media agency – but will it be the long term plan?

Dior needs to spike its upcoming Travis Scott collection

JobKeeper: Half a billion reasons why the media industry owes Scott Morrison

HT&E is about to spend its war chest on buying Grant Broadcasters – so now what?

High wire media finances, controversial award winners and CMO successions 2

Cliched as it is, ‘agility’ is driving change in media agencies

The CMO roundabout spins faster

How creators are changing media, branding and commerce in Australia

Narcissistic PR is stopping brands from achieving true purpose 

Woolley Marketing: Is your agency a cost or value to the business?

Mumbrella Finance Marketing Week – Are credit card customers loyal in the cashless bankscape?

The view from 40,000 feet: Hard going in the news business… and radio too

With net zero comes brand zero, a marketing move with an inconvenient truth

Cashing in on COVID: ‘Reward spending’ post-lockdown represents a big opportunity for brands

A plea for The Great Reignition

Breakfast wars according to Lisa Wilkinson: Was it actually like this? 1

What is Here, There & Everywhere planning to do with that big pile of money?

Seven’s bargain and SMI: Getting by 1

The attribution conundrum and how things are measuring up for 2022 

Australia’s ‘great resignation’ is a myth – we are changing jobs less than ever before

The reported talent shortage is an indication of industry bias and failed billing models

Seven pounces on Prime (which is bad news for SCA); Facebook’s ACCC warning; Woolworths Radio… again 2

Poll: Does something need to be done about the dominance of Google in ad tech?

Safety on Australian screen productions requires an industry-wide response

Subscription revenue is safer than ad revenue for news media, but only with good journalism

Securing a new power base: An update on the Unmade adventure 3

Marketing’s Least Loved: anchor bias

News Corp – an exponential evolution? 3

WTF is the ‘Metaverse’ and what does it mean for marketing?

If I catch COVID-19 at work what are my rights? A law expert explains

The Google court case… wow

The c-suite is neglecting LinkedIn at its own peril

Why strengths, not skills, will get us through the talent exodus

Starting the week: ABC under scrutiny; Coles most green?; Heart Foundation fades; ad tracking apocalypse 1

Mitigating measurement myopia: The renewed importance of competitive intelligence 

Enero on the up; Pureprofile stands still; TV’s lack of ambition; all change in radio; the Facebook logo 1

Let’s lose the word ‘brand’ from marketing

Ten reveals the most interesting slate for 2022; the Junkee deal; a new Facebook brand? 7

This is why Australia may be powerless to force tech giants to regulate harmful content

Don’t fear The Great Resignation 

‘Revenge spending’ is set to hit the media industry, and now is the time to prepare

Poll: How adland blew-up its talent market and what it needs to do to fix it

AI is boosting advertising’s value 

Starting the week: Nine closes on NRL; bids in on Junkee; Seven claims crown; New owner for Radio Today

Dynamic duos: Ayaan Mohamud and Helena Barroso Zarco

Facebook and the tradespeople 1

Retailers need to be thinking beyond Black Friday for sustainable sales growth

Breaking down the gilded cage: the creative industry’s accessibility issue

Brands should be cautious and prepare for the post-lockdown hangover 

Not so Flash? 8

Facebook’s ban hammer is blunt and ugly, but marketers can’t turn their back 

Seven in 2022 – Sport and shiny floor shows but not much sizzle

Marketing’s Least Loved: Reactance bias

The pandemic killed the ping pong table: time to give employees the perks they actually want 

Agencies face a post-pandemic cultural reckoning  

Now is the time to reformulate your company’s people strategy

Back to the war on the platforms 1

Burgers, beer, and vaccinations: the time is ripe for marketers to get bold 

Constant positivity isn’t good marketing, it’s toxic marketing 

Not a normal radio ratings day

Woolley Marketing: Keep working from home or back to the office? 

Millennial changemakers are going from the cool hotness to the c-suite

It’s time to look again at Mamamia

Rethinking Mamamia

CMOpinion: Everyone is a marketer, aren’t they? 

PwC failed to mop up its bat skit crazy PR disaster 

How to do effective media: Media planning buying as a science

An Olympian bounceback in monthly ad spend, but the media industry isn’t yet back on track

The Block: Are judges being encouraged to judge selectively, and harshly?

Smart streaming companies have shifted their strategy throughout the pandemic