Opinion

Think 2014 was disruptive? You ain’t seen nothing yet 7

A Mumbrella Christmas wrap of 2014’s best (and worst) festive ads

Is the ad industry much of an industry at all? 42

Hollywood is missing a major revenue stream with its trailers 18

From Spreets to Tumblr: Yahoo!7 plots its future 1

Mumbo Jumbo: Programmatic advertising 1

Australian media passes its big test 76

Q&A: how the Sydney siege was reported by the public and news professionals 2

The un-negotiated contract: Why the fight for access to data and information has never mattered more 5

The ad industry need to embrace its incompetence to get better 28

Australia eyes missing billions with very own ‘Google tax’ 2

Mumbrella is six – Now we’ve got a history 36

Why random #hashtags fail in marketing campaigns 12

Zombie metrics: why Australian cinema just won’t stay dead 7

Microsoft’s head of search David Pann on how Bing is taking on Google 4

About Mumbrella’s 2015 Kickstart Week (and the marketing problem we’re trying to solve) 11

Is it the media, politicians or consumer who’s to blame for today’s vanilla politics? 17

A return to full service? What is M&C Saatchi’s plan in supercharging its strategy unit? 17

The Arias: red carpet winners and awards night losers on brand integration 4

The ABC’s ‘me too’ strategy puts it on track for redundancy 13

The only thing we have to fear about media reform is fear itself 8

Is this the beginning of the end of the ABC as we know it? 11

Has the logo had its day? 6

ABC managing director’s full statement to staff over cuts 17

Advertising is no longer about ads. So what does that mean for agencies? 27

Foxtel’s price drop is not a defensive move, it’s an attack 6

So what is the future of journalism? 11

Taming the anaconda: Aussie businesses can beat Amazon at the e-commerce game 3

The media industry is small – but we do need to attract talent from other disciplines 1

‘The one weapon we have has Australia written on the blade’ 9

Letter to the editor: Network Ten defends programming schedule 35

Network Ten: Acquisition ready 3

How Netflix could help save the local media industry 9

Nissan content chief Dan Sloan on the art of brand storytelling 1

Advertising and marketing world: It’s time to fix ourselves 35

New ad is nice, but Qantas needs a lot more than advertising to save itself 18

When brands sound yellow 16

Helloworld CMO: Creating a brand from scratch is like an iceberg 4

The problem for media agencies looking to recruit graduates? They don’t know you exist 37

How much influence do bloggers have over their readers? 6

Is it creepy that Facebook knows who I talked to on Friday night? 45

Why the new APEX mobile exchange matters for the future of publishers 4

Presto chango? Could free-to-air tie up help Foxtel counter Netflix? 6

Brand purpose and why you should never trust a hippy 18

Seven looks to 2020, but quiet on more immediate issues 12

Three uncomfortable truths about brand purpose 11

Credit Where It’s Due: John Grono 10

Why the ABC does not apologise for marketing its content 27

Q&A with Goodby Silverstein & Partner’s co-founder Jeff Goodby

Spurr vs New Matilda case pits privacy against public interest 2

Responding to Goodby: Deeper client knowledge gives better results 4

How the newspapers paid tribute to Gough Whitlam 2

Whybin\TBWA’s incoming ECDs talk talent, reputation and why limited budgets are a good thing 7

Credit Where it’s Due: The Australian’s interactive obituary for Gough Whitlam 1

Jumping the fence isn’t as easy as it looks 23

Have we already reached the bottom of the well on price? 1

How HbbTV can save community television 5

Why we need to understand the truth about procurement 2

What your client might not be telling you 27

Why agencies should focus on reciprocity rather than engagement 9

Adam Boland: ‘My new book is my report card’ 4

Don’t make it too easy: Why friction can be sticky for brands 2

Tepid TV? Australia needs to sharpen its cutting edge 6

Why journalists need to embrace brand journalism 19

Unlocking the geoblock: Australians embrace VPNs 8

Party Tricks struggles for votes with a social media audience 3

Mumbo jumbo: Wearable tech 2

Say Ello to the new privacy debate on social media 9

Q&A with Droga5’s Ted Royer

The revolution is here – so why isn’t it being televised? 27

How’s your corporate karma? 7

Q&A with BBH China’s Johnny Tan

The latest DrinkWise ad is a beer commercial, not public health message 19

Video is no replacement for good strategy 16

Why size doesn’t matter 6

Where does Campaign Brief stand on scam? 26

What Australia’s fake, formulaic and contrived work could learn from the humanity of Africa 6

What goes into making an AFL Club’s ‘brand’? 4

Is wearable tech an opportunity for pharma to be more caring? 4

Credit where it’s due: Margaret and David – bringing the curtain down

Bitter tweet: defamation in social media 1

Why ‘free’ will eventually cost you 1

Credit where it’s due: Devondale – brave and bold marketing to build a brand 9

Has social media failed e-commerce? 6

The new iPhones may not be revolutionary, but they are refining the experience 25

Social media influence is a fallacy 46

Credit where it’s due – Lee Lin Chin, a newsreader with gravitas and comedy genius 5

The power of cool and product placement in social media 1