Clemenger BBDO’s Australia Post Video Stamp wins Creative Showcase 8.4
Clemenger BBDO Melbourne has followed up its IAB Australia’s Creative Showcase 8.3 win with another with its Australia Post Video Stamp campaign named the winner of showcase 8.4
The campaign beat out Initiative’s Kia Game On campaign, with The Monkey’s awarded third place with its The Convertible Challenge campaign.
Mike Zeederberg, managing director of Zuni and Creative Showcase’s chair of judges said in a statement: “This month’s finalists and winner epitomise the ‘Trends lists’ for 2014 – integration of the physical and digital, the internet of things (turning your phone into a tennis racket). They’ve even resurrected the much maligned QR code and given it a whole new purpose with a great creative idea. It is a great selection of creative innovation delivering business results.”
It’s unfortunate that APs CEO (farour) didn’t see fit to put the money he spent on the digital stamp into paying privately owned Licensed Post Offices for the work they do for AP but don’t get paid for…!!!
Video Stamp is going to clean up this year. Interesting to see where Australia Post take it next
We all know where Aust Post will take it next. The App. assisting the Video Stamp is simply a back door way to get users to switch over to the “Digital Mailbox”. That’s what this is all about. And in five years time and you say “where’s the PostOffice gone”
We’ll all know and Mr. FAR-Q will have taken his bonuses and be gone too !!!!!!
Spot on the mongoose…and then those using the digital mailbox will be “introduced” to a $100pa fee for the privilege of using it. Too late to change back then as the Post Offices will be closed. AP’s then comment “Gotcha..cough up!!”
this smells of creative agency pushing an award agenda rather than effectiveness for clients.
I used this and thought it was useless and clunky. why not just use YouTube?