‘Let the future begin’: Ray-Ban enlists rapper ASAP Rocky as first-ever creative director
Ray-Ban has unveiled American rapper ASAP Rocky as its first-ever creative director.
A global appointment, Rocky – whose real name is Rakim Mayers – has been tasked with spearheading the brand’s creative projects, while working on further developing the brand’s design and image.
His role extends to Ray-Ban Studios – a platform the sunglasses brand rolled out in 2016 as a celebration of music artists and their art.
