Live blog: Wednesday, September 10
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Qantas launches new data marketing business, takes digital media buy in house
- Village Roadshow admits holding back Lego Movie was ‘mistake’, as ISPs disagree on piracy
- Opinion: Social media influence is a fallacy
- Apple: What does the new iPhone mean for marketers, and a deeper dive on the technology
- TV ratings: Second outing of Big Brother sees audience fall to 924,000
- General Pants pitching Christmas campaign
- Creative: Arnie in new REA ads; AGL brand spot; ABC ‘Mental As’; STA and Tully; GE
- Dr Mumbo: Huffpo’s meta take on native advertising
3:30pm – Earlier we reported how Village Roadshow boss admitted not fast tracking The Lego Movie was a massive error for the company and led to a lot of piracy. Seems Seven has learnt from that, and is fast tracking the cross-over episode of The Simpsons and Family Guy on September 30 to 7Mate.
