M+C Saatchi Group hires divisional managing partner
(L-R): Rhian Mason and Tanya Vragalis
M+C Saatchi Group has hired Rhian Mason as managing partner for its ‘passions and PR’ division, covering influencer and PR, social and M+C Sport and Entertainment.
Mason’s national appointment expands M+C Saatchi’s capabilities across several key passion areas — experiences, partnerships, sport, content and entertainment — by leveraging a socially derived, earned-first lens.
At the same time, Mason’s involvement in the business is expected to facilitate the growth of M+C Saatchi Sport and Entertainment in Australia, while allowing the agency to better support brands that want to invest in “social, PR, and influencer-first ideas” that can place them in the key touch points of culture.
