Mumbrella360 adds fashion royalty and leaders from Mable, Dear Thrive and Balarinji to 2025 lineup

February 26, 2025 10:00

Lessons in how to use fame as a business growth tool; a discussion on how mainstreaming diversity is risky and how brands can embrace authentic representation; how to create authentic, respectful branding that resonates with Aboriginal and Torres Strait Islander consumers; and a masterclass on reputation building, are the latest sessions announced for Mumbrella360.

The first session on fame will be delivered by Kellie Hush – chief brand and strategy officer at fashion rental platform, The Volte.

With a career spanning more than 25 years in Australian and international fashion circles, and the media, Hush is widely considered to be one of Australian fashion’s most powerful figures.

During her session, ‘From Editor-In-Chief to Tech Changemaker: Lessons Learnt in Harnessing Fame from Kellie Hush’, she’ll delve into her career – from becoming the editor-in-chief of Harper’s Bazaar to founding The Volte, to unpack how she successfully leveraged fame to influence the fashion industry and sell magazines. At the same time, Hush will explain how she founded The Way — an accessories brand — and why she had to change course in her career.

Kellie Hush

Delegates seeking to learn how to develop impactful brands and work that influences how their respective industries operate cannot afford to miss Hush’s presentation.

Meanwhile, Mable’s head of marketing and communications, Guillaume Papillon, is gearing up to present ‘Has Diversity Become Mainstream?’

While on stage, Papillon – whose career has seen him work in various communications and marketing roles in Australia and France – will be exploring how the marketing and media industry has embraced diversity, and how it can continue to do so in ways that drive growth and creativity.

Guillaume Papillon

Attendees looking to refine their brand’s approach to authentic diversity, ought to sit in on Papillon’s talk.

The next newly announced session is all about the rich history and culture of Indigenous Australians and Torres Strait Islander peoples – and how this pool of creativity can fuel branding.

‘Branding with Country: Cultural Branding with Authenticity’ will be delivered by Ros Moriarty, Design Institute of Australia Hall of Fame inductee and managing director and creative executive of Indigenous strategy and design agency, Balarinji; and her co-worker, Indigenous creative lead, Ngunnawal man and international creative, Johnny Bridges.

(L-R): Ros Moriarty, Johnny Bridges

As the representatives of the agency that embellished Qantas’ aircraft with Indigenous art, Bridges and Moriarty will provide tips and best practices companies and brands can use to harness the rich identity, stories and art of Aboriginal and Torres Strait Islander cultures within their design and branding projects.

From collaborating with Indigenous talent to cultural branding practices that resonate, attendees of Bridges and Moriarty’s session will gain the knowledge they need to produce groundbreaking work that honours Australia’s cultural history, designed alongside talent whose creativity spans thousands of years.

Among the most recent Mumbrella360 announced sessions, the final one also serves as the first masterclass confirmed for the event’s catalogue.

Delivered by Amanda Behre – the chief executive officer and founder of Dear Thrive, whose career spans close to two decades and has seen her work in human resources, partnerships and marketing for companies such as Wotif, Expedia, Hireup and Gumtree – ‘How to Build Yourself the Reputation You Want’ will supply marketers with the tips, tricks and strategies they need to develop their own personal brands with the effectiveness they utilise for their work everyday.

Amanda Behre

Mumbrella360’s session roster is packed full of industry thought leaders and prolific marketing and media professionals looking forward to celebrating the media and marketing landscape.

Content creator Rob Mayhew is scheduled for a keynote on brands’ attempt to jump on cultural bandwagons; Specsavers’ ANZ director of marketing planning, Shaun Briggs, will be sharing insights into using humour to bolster growth; and more.

Mumbrella360 2025 is being held at Carriageworks in Sydney from May 27 to 29.

Tickets can be purchased here.