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Myer’s ‘simple’, ‘ingenious’, ‘classic and ‘innovative’ ad wins November’s Ad of the Month

Mumbrella has revealed the winner of the November edition of Ad of the Month, with the industry choosing between Myer, NRMA, ALDI and Sheridan.

Abigail Dawson

December 3, 2018 4:26

Myer’s “ingenious” and “simple” ad has won Mumbrella’s November Ad of the Month competition.

The ad, which is centred around a “naughty or nice” bauble decoration, took home 79.9% of the votes.

Myer’s Christmas campaign, made by Clemenger BBDO Melbourne, also managed to top Aldi’s popular Christmas ad which came in second with 12.3% of the votes.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

Jake 4 Dec 18

Awesome ad! Loving the kid with the vacuum 🙂

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Brent 4 Dec 18

Brilliant insight, simple idea, beautifully expressed.

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Baubles triumph 5 Dec 18

Not sure if Baubles selling out can save Myer.

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Myer’s ‘simple’, ‘ingenious’, ‘classic and ‘innovative’ ad wins November’s Ad of the Month

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