MYOB looks out for small business owners in new campaign via M&C Saatchi Group

Business management solution MYOB and M&C Saatchi Group are celebrating the business owners that are integral to their respective communities in a fresh campaign.

The platform’s creative strategy was crafted to showcase small business owners and their teams, along with the surrounding communities that are connected to them, in a more playful light, rather than relying on the run-of-the-mill business depictions.

By doing so, the ‘Everyone’s Business’ campaign explains how MYOB can offer small business owners the tools they need to more efficiently manage their operations.