Own the room with Jonathan Pease at Mumbrella360; the creator economy, TAL and IAG booked

The Mumbrella360 session catalogue continues to grow, with new sessions confirmed for the agenda. Topics include unlocking one’s innate charisma to sell ideas; understanding the relationship between procurement officers, CFOs, and agencies; and the science behind storytelling. Additional sessions will explore the connection between menopause and a more impactful marketing industry, and share influencer marketing strategies from leading brands.

Prolific communications and creative professional, Jonathan Pease, is delivering ‘Winning The Room with Jonathan Pease’ — a practical session that will provide delegates with all the tricks and tips they need to arrive at any room or meeting with confidence, and connect with the people around them to get results.

The session will draw from the more than 25 years of experience Pease holds in the commercial creative space, a career that has seen him work with significant brands, such as Chanel and Disney; establish Tongue agency before its acquisition by STW/WPP; and launch his Winning the Room executive coaching program.

Jonathan Pease

Elsewhere, Publicis Groupe’s chief media officer Imogen Hewitt; TAL’s general manager of brand and communications Antony Wilson, and general manager of enterprise services Shiva Storer; and Spark Foundry’s chief strategy officer Caroline Hugall (moderator), make up a panel that will dissect the relationship between finance stakeholders and agencies.

‘The Forgotten Client-Agency Stakeholder: Connecting with CFOs and Procurement Leads’ will leverage exclusive research and real-life experiences to showcase what the roles of procurement officers and CFOs actually entail, how they perceive agencies and media, and why there is such a gap between finance professionals and agency workers.

Delegates who attend the session can expect to learn more about the other side and how to work with them effectively to improve stakeholder relationships.

(L-R): Imogen Hewitt, Antony Wilson, Shiva Storer, Caroline Hugall

Ex-journalist and primetime television producer Raelene Metlizky—who has worked at major networks Nine, Network 10, and Seven, and is now head of content and editorial at insurance organisation IAG—is set to lead a session exploring the science behind brand storytelling.

Metlizky’s ‘Brand Storytelling in the Attention (Deficit) Economy’ presentation will unpack how brands can take full advantage of brand storytelling to position themselves as leaders within their respective fields.

From determining whether there’s a clear storytelling blueprint to identifying content currency and the role clients play in the space, attendees of Metlizky’s talk will gain all the insights they need to cultivate brands that stand out and successfully connect with consumers on an emotional level.

Raelene Metlitzky

Last month, a session on parenting in adland and women leaving the industry in their 30s and 40s was announced. In this latest round, an additional session will tackle the women and age issue in the industry –  but with different lessons at its core.

‘Hot Flushes, Cool Strategies, and Ageless Impact: Thriving with Menopause in Media & Marketing’ will be delivered by multi-award-winning author and executive coach, Karen Stein.

During her talk, Stein will explain how reframing menopause and age as assets for inclusion and creative innovation will benefit adland and its organisations. Delegates will leave the talk with strategies to uplift employees and co-workers undergoing menopause, helping shape the industry into a sector that is inherently diverse, flexible, and supportive of its talent.

Karen Stein

The booming $900 million creator economy in Australia is the focus of another powerhouse session at Mumbrella360.

‘The Creator Era: How Brands Are Scaling Their Influencer Strategies in 2025’ will unite Estee Lauder’s enterprise marketing and data director for Australia and New Zealand, Kate Gildea; Foxtel’s group social lead, Amanda Bosch, Click Media’s head of brand partnerships, Jessica Wood; and Fabulate’s chief revenue officer, Ben Gunn, with The Social Hook’s curator Nic Christensen.

Together, these marketing and media experts will share real-world case studies on how influencer marketing is integrated into organisations’ marketing strategies. The session will explore how brands such as Foxtel and Estée Lauder navigate challenges like brand safety and how marketers can effectively measure influencer marketing ROI.

(L-R): Kate Gildea, Nic Christensen, Jessica Wood, Ben Gunn, Amanda Bosch

Delegates looking to deepen their understanding of a space that actively appeals to Gen Z and update their marketing operations to stay relevant in these fast-paced times will not want to miss this session.

Numerous Mumbrella360 sessions and speakers previously announced for the three-day marketing and media extravaganza, including comedian and industry truth-teller Rob Mayhew; IKEA chief marketing officer Kirsten Hasler; The Volte’s chief brand and strategy officer and former Harper’s Bazaar editor-in-chief Kellie Hush; ALDI Australia’s marketing director Jenny Melhuish; and Special’s group creative director Sian Binder are just some of the names set to inspire the sector with forward-thinking insights.

Mumbrella360 2025 will run from May 27 to 29 at Carriageworks, Sydney.

Tickets for the event are now available.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Amanda Bosch Antony Wilson Ben Gunn Caroline Hugall Click Media Estee Lauder Fabulate Foxtel Imogen Hewitt Jessica Wood Jonathan Pease Karen Stein Karen Stein Coaching Kate Gildea Mumbrella360 Mumbrella360 2025 Nic Christensen Publicis Groupe Raelene Metlitzky Shiva Storer Tal the Estee Lauder Companies The Social Hook Winning The Room

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