Advertising

TODAY’S PAPERS: Secrecy over readership plans; Is Mitchells on the Vodafone list?; Freeview confusion 4

GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers

DR MUMBO: Gruen Transfer Returns, and we publish our first verbatim press release 6

Aussie agencies slim down plannes for Cannes 1

COMMENT: Eight tips to win your agency great trade PR 11

Newspaper readerships down, but data quality is questioned 2

Growth for Reed in Australia, but company plans $250m global cutbacks 1

GOODLINX: News wires, not newspapers; Rules of social media (part 67); The ‘arrogance’ of Google; What’s next in search; The great Samboy hijack 6

More examples of blog cash for comment 11

DR MUMBO: The genius of social media marketing experts 7

Talk about sex crimes, not me, says cash-for-comment blogger 15

White Agency hires new Melbourne MD

GOODLINX: Fairfax’s reader relations; Perth scam ads; Hijacking the Oscars 1

“Extinction level event” pushes Australian Anthill to sponsored online model 1

Austereo’s profits hold steady as sales fall 2

GOODLINX: The downturn is killing planning; The rude Q&A; Why PRs and journos hate each other; Google gets out of radio, Ads are not branded content 1

DR MUMBO: Welcome to Nine – home of fat, ugly people; How Droga5 curate their clothes; You’re So Belgiovane; The drinking habits of Aussie journos 6

TRADE PRESS: Blood in the TV waters; car brand seeks media agency; M&C launches design house 4