A new era has begun for one of Australia’s most historic ad agencies, as it united under one national banner in 2022. Dani Bassil returned to Australia as the new national boss after an award-winning stint in the UK, and this week she spoke to Mumbrella’s Calum Jaspan about the tools in place and why it has been ‘unleashed’ and primed for a resurgence.
The Dani Bassil era at Clemenger BBDO commences: 'We've been unleashed'
