CUB

Sponsors gear up for bumper weekend of sport with real time marketing holding key to success

Rhyming voiceover returns to Victoria Bitter TV ads following controversial axing 11 years ago 6

CUB marketer warns sports rights holders to make greater effort in selling sponsor packages

CUB unites beer brands for six-month loyalty push to collect more detailed customer data 10

Victoria Bitter pays homage to Gallipoli fallen in TV ad for its Raise a Glass Appeal 10

CUB interim marketing boss Richard Oppy appointed permanently 1

CUB take aim at alcohol awareness group FARE after Drinkwise ad comes in for criticism 18

Carlton launches first ad for Crown Golden Ale campaign with Brownlow Medal broadcast

Carlton CMO to step down for ‘health and personal reasons’

Jack White returns to Clemenger BBDO as Peter Chapman joins Engima 1

‘He didn’t make it. I think he moved to DDB’ 4

Mediacom retains CUB account 1

CUB puts media account out to pitch 2

Carlton Draught shrinks the kegs with new can style 15

CUB marketing boss Andy Gibson resigns 12

ASB rules brands are responsible for all fan comments on Facebook 36

Droga’s taste for Amstel

Crown claims time as its magic ingredient 19