Initiative

Global leaders from Twitter, Microsoft and Initiative revealed for Mumbrella360, along with pilot who saved an A380 1

Lotterywest appoints Initiative WA as media agency for 12 months

Initiative Melbourne’s Sérgio Brodsky leaves in strategy restructure

Initiative retains Officeworks’ media account 4

David Lee appointed Initiative’s national head of digital partnerships 1

Initiative wins global Revlon media account

Initiative wins Western Australia Government’s media account services contract

Initiative joins Pride in Diversity program 1

m2m wins $51m Hyundai media account 2

IPG Mediabrands’ general manager of investment Michael Bass announces departure

When media agencies are given a microphone… 11

Initiative Perth hires OMD’s Heather Lawson as group account director

Officeworks launches its 2018 back to school campaign

Initiative retains Jemena media account after review 1

Initiative appoints Scott Laird as director of people and culture

Initiative’s Mat Baxter: ‘The media industry needs to stop being lazy and get off the drug of reach’ 7

RAC renews media contract with Intiative

Initiative, UM and Val Morgan save the NGEN Halloween party 1