Initiative

Mat Baxter blasts the ‘dog and pony show’ pitch process, urges industry to ditch it and bad clients 34

Media agencies are ‘bland’ vanilla ice cream, says Initiative’s Mat Baxter 22

Lotterywest TVC claims it’s helping turn WA into the ‘dream state’

Spark Foundry wins NSW Cancer Council media account

Initiative wins Tourism Vancouver account 4

Carnival appoints Initiative as media agency of record 11

Initiative appoints Chris Colter as national strategy director 3

Starcom Brisbane GM Caleb Watson jumps to Initiative Guangzhou 2

Swinburne University of Technology appoints Initiative to advertising portfolio

Ten partners with Screen Australia to launch ‘Out Here’ initiative for LGBTQI+ awareness

UM Brisbane appoints Liam Loan-Lack as general manager 1

Ex-Initiative Sydney GM Nick Wokes joins Nova

Initiative Melbourne recruits two strategy directors 2

Fujitsu General appoints Initiative to media account 8

Initiative Sydney’s GM Nick Wokes made redundant 9

Initiative’s John Dawson relocates to Copenhagen 3

Initiative Melbourne MD Shaun Briggs takes Specsavers’ media planning role 4

Officeworks kicks off back to school push early with ‘They grow so fast’ campaign 1