Junkee's CEO Neil Ackland has had "a little bit of a dig" at rival youth publisher Pedestrian while discussing audience measurement, in particular the validity of Nielsen's Digital Content Ratings (DCR). Speaking on a panel at Mumbrella's Publish conference yesterday, Ackland addressed...
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‘When they go high, in terms of age, we go low’: Junkee jabs Pedestrian and slams Nielsen's Digital Content Ratings