Marketing

‘Iconic’ Australian brand to launch revamp campaign; Is it CommBank? 31

Medibank shifts ad account from Patts to Whybins 3

Mumbrellacast: DMG’s digital strategy | Music streamers | Bloggers’ agency | GetUp’s ban | Droga’s Woolies work | Bikie Wars | Smartphone savvies

Mumbrellacast Live, Friday 11 May

‘Farm punks’ targeted with Absolut launch of premium vodka brand Elyx 13

DMG’s ShopperNova mobile app aims to link shoppers to outlets 5

Why brands are the US Army – and culture jammers are the Viet Cong

Zuji sponsors The Amazing Race

Pedigree cinema idea gives viewer 3D glasses to decide fate of maltreated dog 8

M&C Saatchi Melbourne appointed to car brand

Mark launches debut work for LivingSocial, ‘Make life more laaaaaaaaaaaa!’ 8

Woolies returns fire in loyalty battle with Coles, ‘This is the simplest way we could make this ad’ 19

Shoe company appoints media agency Initiative

Pink Media Group signs Bob Downe to front gay and lesbian campaigns 11

Branded content is dead. Long live branded content 18

Australian Youth Orchestra rebrand transforms ‘raw talent to perfect harmony’ 1

Website launches to promote radio ads, CRA boss: ‘radio must fight hard for every dollar’

Aussie ‘niche’ film Dead Europe set for limited release 4