Marketing

Burson-Marsteller launches youth division that ‘gets digital’ 22

Peroni mounts giant Vespa at Taylor Square 5

Boss apologises for dead goldfish 53

Survey: bad targeting is turning consumers off

Mindshare Melbourne ends year-long MD search, hires Anathea Ruys from CHE 1

Maker’s Mark launches Christmas campaign 1

Mediacom is B&T’s agency of the year 5

Diet Coke gets smoochy with ‘One calorie burnt in a moment…’ campaign

Agency gifts: the good, the bad and goldfish 40

Carriageworks rebrands 2

Government urges Victorians to prepare for bushfires 1

McCann ECD Michael Raso leaves for CD role at Ogilvy

Mumbrellacast: Paul Merrill on Zoo; An Aussie media without Poms?; Google eats journos’ lunches

Woolies imports idea from New Zealand for new campaign 25

Vitasoy and Visual Jazz launch iPhone app

Strongbow goes night surfing 4

Call for entries: November Ad of the Month

Louis Vuitton wraps The Herald 4