Marketing

Six lessons in email marketing from Click Frenzy’s annual sale 1

Add some drama to your domestic violence 7

How the Masters at Augusta gave me a masterclass in brand experience 1

Adshel rolls out ethnic targeting nationally after successful trial 3

Myer appoints Virgin Australia’s Michael Scott as general manager of brand and marketing 2

Why brands should use selective hearing when listening to consumer feedback 2

Profiting from the Newspaper Death Sentence 1

Why it took a decade after the asbestos scandal for James Hardie to return to marketing 16

Why brands shouldn’t listen to consumers if they want to evolve 33

Marketers need to understand what drives the business financially better says Target CMO 2

Morning Update: Aussie group’s risque Elgin Marbles ad; WPP out of Maccas pitch; KFC’s chicken flavoured nail polish

Arnotts ‘humbled’ but in for the long haul as furore grows over changes to Shapes recipe 81

Morning Update: Sex sells on dating sites; the high cost of NewFronts; Adblocker Plus teams with PirateBay; what makes ads go viral?

Budget 2016: measures that impact the media and marketing industries

Morning Update: Vogue’s 100th birthday; Puma reveals BeatBot; How agencies of the future will get paid; is Apple against grammar?

Mumbrella360 video: The luxury consumer force

Mars global marketing boss Bruce McColl stepping down after 24 years with food giant

Marketing to Islander and Indigenous cultures a focus of Homeground Talks