Marketing

Six months on – How Woolworths screwed up a perfectly good loyalty card scheme 38

Mumbrella Asia is three. We’ve told you what we’re against; Now we’ll tell you what we’re for 1

KFC’s sexually suggestive ad reveals a brand that now knows its market 3

Mumbrella360 video: You got served – How to avoid ad technology working against you

What’s with all the chatter about Facebook chatbots? 3

Don’t use virtual reality if your product is dull, warns Tourism Australia marketing chief 1

Travel marketers need to remember traditional lessons of marketing when using social 1

Ubet teaches blokes to earn ‘Browny Points’ to avoid getting benched in footy season

Mumbrella360 video: How to address the chasm between brands and real people

McDonald’s finally stops pretending, switches to promoting heart attack with every meal 3

Marketers need to stay marketers, not technologists 9

Mumbrella360 video: CMO Confidential 2

PR agencies are ‘intimidated’ by technology and simple analytics claims Tribe founder Jules Lund 3

Tourism Australia looking for ways to spread user generated content push to China

Red Agency, Ogilvy PR and Atomic 212 win big at CommsCon Awards

Gemba pushes into Europe and China as brands urged to think about entertainment platforms

Inevitable tech forces that will shape the future as told by the smartest man I’ve ever heard speak 1

Heineken aims to break free from the six-pack as marketer promises big things in 2016 3