Marketing

Kogan buys Dick Smith but challenge is to not damage his own brand 7

‘Go long if you need to’: viewers watch live streaming longer than pre-recorded content 1

AFL turns to fans rather than players to celebrate season return in new ad 4

Ambush marketing and the Rio Olympics

Mumbrella360 video: Winning by losing – turning obstacles into victories

Morning Update: Jaguar’s new villain; JC Decaux’s largest-ever roll-out; Dos Equis’ ends Most Interesting Man; Havas wins Heathrow

First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing, video and Gen Z 5

Who you gonna call? (Telstra hopes it’s not the Ombudsman) 2

Morning Update: Strategist cons agency over $260m; how to win over millennials at branded events; why marketers need message apps

Lion looks to push the ‘0.2 Advantage’ in new campaign for low-alcohol Hahn Ultra offering 7

Crazy prices from Qantas indeed

Successful Sydney Sevens event signals new opportunities for rugby union marketing 7

Tesco Clubcard architect says companies should tell customers how much they sell their data for

Mumbrella360 video: The future is predatory marketing

There are too many so-called digital marketing ‘experts’ 10

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Morning Update: Zoolander’s ‘epic’ ads; The Independent to close?; NASA’s retro poster campaign; Google building standalone VR

Zoolander 2 marketing drive brings hand-painted art mural to Melbourne landscape 8