Marketing

Former Gumtree marketer Nat Thomas to spearhead growth strategy at Nabo.com.au 3

Drama the focus of Foxtel marketing push as Joanna Lumley takes leading roles in TV ads 2

Former iSelect chief marketer Geraldine Davys joins Holden in top marketing role 2

Johnson & Johnson senior marketer joins Seven West Media in newly created partnership role

Coke takes new Life drink to Norfolk Island in TV ad as multi million dollar campaign kicks off 10

Choice Hotels appoints marketing GM

Demand for creative skills dwindle amid rise of ‘tech-savvy’ marketers, says Economist study

Blogging and programmatic sessions added to Mumbrella Travel Marketing Summit

AMI hopeful of avoiding insolvency as a third of its memberships pays $99 bailout fee 3

Fiery hipsters and marketing misfires for Masterchef 6

Budget airline Tigerair cranks up Melbourne Storm partnership with first ‘big screen’ ad

Rubicon acquires Canadian intent marketing specialist Chango in deal worth US$122m

The Matthew Effect: how fame and fortune are the key to loyalty 9

Mercedes Benz social campaign invites fashionistas to turn back the clock 2

Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade 14

It took a year to realise media might not be for me 10

Ad spend growth in Australia set to lag behind global average, Dentsu study claims

Audi strikes sponsored content deal with Fairfax Media to launch new car in Australia 5