Marketing

Myer names former Simplot CMO Tara Lordsmith as group GM for marketing 3

Sales and marketing no longer separate divisions, says NAB marketer 1

About Mumbrella’s 2015 Kickstart Week (and the marketing problem we’re trying to solve) 11

Novak Djokovic teams up with Jacob’s Creek in next phase of ‘Made By’ global push 1

Former Optus executive heads up marketing for new New York-based Virgin venture 4

BMW promote from within after three month search for GM of marketing

Tatts Group unveils new betting brand ahead of multi-channel marketing campaign 3

Marketers split on role of procurement amid UM CEO’s call to ‘put them back in their box’ 3

ADMA appoints commercial director

Agencies must sell certainty, not hope, as marketer calls for greater accountability 8

Marketing campaign underway for Cricket World Cup as ads showcase international appeal 1

Ex Publicis Mojo CEO Joe Pollard named as Telstra marketing chief 11

Budget cuts could hasten decline of print advertising revenue, publishers are warned

B&T overtakes AdNews as highest-circulating marketing magazine 8

Marketers ‘completely crazy’ for looking to web traffic as content marketing success metric 1

Marketers being squeezed as companies seek short term results 1

McDonald’s customers ‘not valued’ as CMO admits short-term campaigns are ‘just noise’ 7

Ikon picks up digital marketing account for UK sports retailer Wiggle after competitive pitch