Marketing

Energy Australia GM of sales and marketing David Hamilton departs company

Rubicon Project acquires ad technology firms iSocket and Shiny Ads

‘Epic’ brand campaigns back in fashion as marketers adopt ‘network’ approach 3

Music streaming site Guvera vows to retain ad funded model as it launches into India

Tourism Australia inks $12m deal with Etihad Airways

US jobs site Indeed takes aim at Seek after branding recruitment advertising ‘depressing’

Woolworths marketer says brands need to start tracking sales metrics from blogger spend 4

Qantas releases first 60-second TV slot as BA campaign replicates ‘welcome home’ ad push 10

Advertising and marketing world: It’s time to fix ourselves 35

Tourism Australia strikes $12m marketing deal with Singapore Airlines

More programming shake ups to come as radio bosses flag Drive as key battleground for 2015 2

Mix Melbourne rebranded as Kiis with Hughesy and Kate returning to radio replacing Rosso in Drive 6

Embattled Qantas looks to ‘reconnect’ with passengers with TV-led brand push 36

‘It’s not about us’: David Jones switches focus to emotional connection with customers 6

Marketers have a one hour ‘sweet spot’ to drive consumer conversion study claims 4

Optus head of fixed product Sue Bailey handed interim marketing duties at telco

Pepsi returns to ‘Live life to the max’ in new TV push for Pepsi Max

Perth Racing launches content campaign through 303Lowe