Marketing

ABC appoints Jo Mullaley as head of marketing for ABC Television 6

Tourism NZ targets WA in latest campaign to grow arrivals to Christchurch 1

Coke revs up digital and social marketing drive in bid to connect with youth market 4

Marketers must drive growth and ‘stop hanging out with agencies’, says Virgin Mobile chief 3

Amex funds advertising blitz in Daily Telegraph as small shops look to fight back 1

TAB changes tack with launch of 40-week ‘always on’ strategy 4

7-Eleven drives loyalty and looks to ‘build value’ in latest slurpee campaign

Marketing agency Cassette launches PR department

Chief marketers of Visa, Lion, Australia Post, Cotton On, Kimberly-Clark, LG and Goodman Fielder join panels for SAGE conference

ADMA to launch CxO Club for senior executives

Domain hires Fairfax Life Media’s Melina Cruickshank for new content role 14

Wine firm rapped by ACMA after sending unsolicited emails following cyber attack 2

Change in 2DayFM breakfast aims for younger audience as SCA hints at station rebrand 7

Matt Stanton to quit as Bauer Media CEO at end of year for Woolworths role 4

Tourism NZ prepares final Middle Earth push as agency flags marketing shift

Luxury car brand Lexus aims to shed stuffy image in first campaign from M&C Saatchi 5

Lion, BMF poke fun at corporate go-getters as year-long XXXX campaign hits TV screens 2

Agencies hit with ‘mindless’ form filling as panel flags lack of skills in marketing procurement 1