Media

Oral B sponsors BBC iPlayer in Australia 5

Tourism Australia and TripAdvisor team up to promote Australia’s quality tourism operators

Why home label brands are good news 27

MediaCom wins $2m Merlin Entertainment business 1

Theatre company Belvoir creates Christmas video for subscribers 2

Saatchis snares Jason Lonsdale as head of planning 5

Google’s most searched ad in 2011 is Strongbow 15

Burson-Marsteller launches youth division that ‘gets digital’ 22

Peroni mounts giant Vespa at Taylor Square 5

Survey: bad targeting is turning consumers off

Mindshare Melbourne ends year-long MD search, hires Anathea Ruys from CHE 1

Maker’s Mark launches Christmas campaign 1

Diet Coke gets smoochy with ‘One calorie burnt in a moment…’ campaign

Agency gifts: the good, the bad and goldfish 40

Carriageworks rebrands 2

New-look McCann hires ten staff 13

Mark Addy joins Patts Melbourne as digital creative director 1

Government urges Victorians to prepare for bushfires 1