Mumbrella Sports Marketing Summit

‘Free-to-air TV works’ in supporting, maintaining and selling Australian sport

Sport sponsorships should be about integration not what we see on the screen: Chris Maxwell

Brands may have to buy league and stadium rights to compete as live sport experiences evolve

‘Alcohol advertising restrictions are already working’: TV and alcohol execs

‘A big sea of opportunity’: How e-sports will help brands connect with Millenials 1

The rise of ‘datatainment’ to be decoded by Opta UK expert as full Sports Marketing Summit lineup is revealed

Ratings Game: Guess the ratings for State of Origin and win a Mumbrella Sports Marketing Summit pass 65

Shortlist revealed for Mumbrella’s first Sports Marketing Awards

AFL legend Matthew Pavlich joins Sports Marketing Summit line up alongside Telstra, Huawei, Twitch and ARU 1

KFC’s Bucketheads, Diamonds star Caitlin Bassett, Commonwealth Games and top brands among new sessions for Sports Marketing Summit

Mumbrella Sports Marketing Summit podcast: The E-Sports Revolution

Broadcasters urged not to water down coverage of women’s sport

Ad industry needs ‘massive shift’ in mindset to stop sexualising female athletes, warns top star 2

Securing support for Women’s Big Bash League is ‘hard work’, admits Cricket Australia 1

Essendon sponsorship deals saved by ‘open and honest’ approach, says CMO

Social media strategy is driving traffic, not revenue, says ESPN 1

Speakers from Holden, Adelaide Utd, ARU, FFA, Mediabrands and Hawthorn announced for Sports Marketing Summit

Ratings Game: Guess the ratings for State of Origin and win a Mumbrella Sports Summit pass 48